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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Universit脿 Bocconi

4.7
stars
6,190 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

MP

Dec 26, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

VK

Jan 31, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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901 - 925 of 1,476 Reviews for Management of Fashion and Luxury Companies

By Craig R

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Aug 19, 2019

great course i learned a lot.

By Anissa A

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Oct 15, 2017

The first week is yet awesome

By Alvaro H

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Sep 15, 2015

Excellent course and material

By Faruk K

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Mar 26, 2023

excellent course, thank you.

By Maria B a

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Feb 17, 2022

estoy contenta con el curso

By Beril D

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Jan 16, 2022

perfect course for beginners

By Olena

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Aug 27, 2020

Very informative and useful!

By Roshelle M

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Jul 10, 2020

Amazing learning experience!

By Mireia M H

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Apr 13, 2020

Super interesting and useful

By Rahul B

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Sep 3, 2019

Beautifully curated content.

By Luva S

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Apr 5, 2018

Excellent course, I love it!

By Maria T

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Nov 26, 2017

Very good course. Thank you.

By Jocelynmaaaoooo

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Sep 22, 2017

THIS IS AN AMAZING COURSE!!!

By Sandrine D

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Sep 14, 2015

Great course. Very complete.

By Aleix G

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Jan 12, 2021

Thanks!!! What a experience

By Khyati k

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Jul 3, 2020

It was a amazing experience

By FEIPENG Z

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Oct 11, 2016

An excellent experience!!!!

By Anjalica P

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Jun 23, 2025

Loved learning throughout!

By Mohammed T

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Dec 4, 2024

I ENJOYED EVERY PART OF IT

By Ksenia K

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Oct 30, 2023

Thanks! It's great course!

By Maine C

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Apr 5, 2022

this is the start point...

By Shcherbakov D S

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May 27, 2018

Great, fundamental course!

By Federica P

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Sep 18, 2016

loved every minute of it!!

By Mohammed D U R

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Apr 26, 2020

what an insight, amazing!