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Back to Pricing Strategy

Learner Reviews & Feedback for Pricing Strategy by IE Business School

4.7
stars
1,045 ratings

About the Course

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. Along this course, you will learn pricing strategy key concepts such as pricing psychology, price discrimination, willingness to pay of customers, optimal price and price elasticity. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can influence customers in order to drive the highest possible price for your product....

Top reviews

SR

Jun 12, 2016

Great course. All the concepts were clearly explained. They had provided plenty of case studies, articles, journals and books to read. The content delivery was great. I found it very useful.

EM

May 4, 2016

The lessons are valuable. My issue is that when I passed the quiz, I was unsure which 2 I got wrong and wanted to know for my own information. Thank you

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126 - 150 of 228 Reviews for Pricing Strategy

By AKSHAT G

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Nov 29, 2023

This course is really helpful

By Rauf

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May 5, 2020

Really ,this course is great.

By Jobian G

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Aug 14, 2020

Excellent course for basics.

By Martin M

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Dec 26, 2016

great, professional couse.

By mritunjai

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Mar 24, 2022

great analytical learning

By Rehan n

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May 17, 2020

excellent course good job

By 袣邪斜邪薪芯胁邪 袝

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Dec 26, 2017

Thank you for the course!

By Xini W

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Mar 19, 2017

Good introduction course

By Veronica F

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Jan 30, 2017

Great course! A bit hard

By Ziba H

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Apr 25, 2020

thanks for everything

By Ricardo R

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Mar 30, 2016

Brilliant and Helpful

By Regulthafus C T A

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Mar 3, 2023

I love it, Thank you

By ANGELA D P B B

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Mar 30, 2021

very real learning.

By Julie v H H

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Jul 17, 2020

Really nice course!

By Hemant B

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Mar 5, 2023

Very insightful..

By Nils J C G

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Nov 21, 2020

Awesome Course!!

By Virendra G

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Oct 10, 2016

Excellent course

By Syeda S K

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Apr 6, 2020

amazingg course

By Bipin T

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Jun 1, 2022

Good Knowledge

By amirreza m

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Feb 15, 2017

It was amazing

By John F

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Oct 11, 2016

Great course!

By Serafina M

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Sep 16, 2021

informative

By israa m

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Aug 29, 2021

great course

By Carolyn D

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Jun 16, 2017

very helpful

By Jose F O A

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Nov 29, 2016

great course