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Back to Customer Analytics

Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,960 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

MS

Nov 15, 2017

Interesting look at how analytics can be used at the individual customer level. Not intended to help participants do the actual data work, but good for providing awareness about what is possible.

PK

Feb 6, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

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1476 - 1500 of 2,553 Reviews for Customer Analytics

By Abishek R

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Oct 9, 2022

Great cource

By Monu A

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Jan 23, 2021

Just Amazing.

By Oscar A

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May 31, 2020

Muy practico.

By 翁闻艺

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Apr 26, 2020

Thanks a lot.

By Guillaume R

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Nov 14, 2019

Great content

By Atul M

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May 12, 2019

Great content

By Juan D V D

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Mar 26, 2019

Great course.

By Deleted A

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Feb 28, 2019

Good learning

By Sonia W

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Dec 20, 2018

Great course.

By Vasilyev L A

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Sep 10, 2018

Entertaining!

By Fang S

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Mar 19, 2018

Learned a lot

By Nabil B

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Nov 23, 2017

yes thank you

By Rafa R

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Jan 15, 2017

really great!

By Sachitanand

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Mar 29, 2016

Great course.

By Marko G

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Mar 20, 2016

Great course.

By Viktor L

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Feb 26, 2016

Great course!

By MDS

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Feb 10, 2016

Great course.

By Deleted A

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Aug 27, 2025

Great course

By ABHISHEK G

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Jan 30, 2023

Good course.

By Untung B

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Apr 17, 2022

blow my mind

By Manali K

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Jan 23, 2022

Great Course

By Salma K

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Sep 11, 2021

great course

By John W

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Aug 18, 2021

Great course

By Mukul V

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Mar 27, 2021

Great course

By Kishan R P

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Jun 18, 2020

Great course