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Back to Brand and Product Management

Learner Reviews & Feedback for Brand and Product Management by IE Business School

4.7
stars
2,683 ratings

About the Course

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement. By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally toward consumers and internally toward employees. You will be able to define the right metrics for determining success when implementating your product and brand strategy, considering any adjustments that may need to make under a test-and-learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marketing Consultant - will guide you through six modules that begin by explaining the challenge of managing products through their "lifecycle" and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success. This course is also available in Spanish. To join the fully translated Spanish version, visit this page: /learn/gestion-marca-producto...

Top reviews

AR

May 13, 2020

Learnt about how to build brand equity, brand architecture and brand portfolio, what is brand pipeline and how to manage brand engagement, which are going to help me in my marketing career.

MA

Jan 29, 2022

the course included alot of know-how regarding building the product & brand architecture, gaving me a better understanding regarding the brand DNA & the building the brand portfolio.

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276 - 300 of 574 Reviews for Brand and Product Management

By Krishnaprabhu

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May 12, 2020

It was an unbelievable learning experience

By DrNaveed I

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May 11, 2020

It will really really helpful in my career

By Abhinav

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Aug 13, 2020

Thank you for the informative course BPM.

By Ishank K

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Jun 29, 2020

Deep Understanding about brand management

By Samia A

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May 12, 2020

Very Informative course. Great instructor

By Liya S

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Aug 26, 2019

very good course with a very good teacher

By Vahid N

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Aug 29, 2016

Great introduction to the subject matter.

By Alvin J S

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Nov 16, 2020

Simplified yet very informative, cheers!

By Veronika U

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Oct 26, 2020

This was really useful course for me. :)

By Anamika A

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Jun 3, 2020

The concepts were excellently explained.

By Ryan M

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Apr 4, 2020

Great course with real up-to-date ideas.

By 艁ukasz C

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Aug 22, 2016

Really great course! I enjoyed it alot!

By Dr. P S ( P K

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Aug 23, 2024

excellent course with great learnings.

By Sumit R G

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Jun 26, 2021

Very engaging and good precise content

By Matteo R

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Jul 26, 2017

Great course and super cool instructor

By Jean C

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Sep 21, 2016

very interactive course.. very helpful

By Negin z

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Oct 7, 2022

this course so useful and efficient

By Maisaa M S

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May 7, 2019

Very well explained. Easy to follow.

By Jose A Z P

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Jan 9, 2017

This course is awesome i like a lot

By Sophia J

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Dec 11, 2016

Great course and amazing professor!

By Sapan P

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Mar 13, 2016

Relevant content. Amazing teaching.

By Amer E

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Oct 8, 2017

Informative and easy to understand

By Wadzanai C

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Dec 3, 2016

Beautiful course for role changers

By Duke N

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Oct 18, 2016

Informative and interesting course

By RISHIKA M

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Sep 29, 2023

very well explain all the concept