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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,077 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AL

Jun 2, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

NA

Dec 22, 2023

It's a wonderful course. The instructor explain every things in a detail manner . I feel so comfortable. I hope this knowledge and this certificate will surely help me on my career. Thank you GOOGLE.

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2951 - 2975 of 7,009 Reviews for Foundations of Digital Marketing and E-commerce

By ulises e p a

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Dec 8, 2022

EXCELNTE CURSO ES MUCHO LO APRENDIDO, RECOMENDADO,

By Siwa B

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Dec 4, 2022

Great foundations course so far, Love Love Love :)

By Brian L

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Nov 22, 2022

Fantastic overview of the digital marketing world!

By Rohan

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Nov 22, 2022

VERY good course i got lots of knowledge from this

By pk m

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Nov 19, 2022

This course is helpful for every digital marketer.

By Maha E

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Sep 22, 2022

best way to start your career in diital marketing

By manoj k n

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Aug 20, 2022

good course for future growth of digital marketing

By IMRAN I

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Jun 10, 2022

helpful to learn so many digital marketing terms .

By philomena m

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Jun 9, 2022

Amazing the most informative and practical course

By penmah a

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May 12, 2022

Very refreshing and insightful learning experience

By EDUARDO S D N

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Nov 12, 2025

muy buena experiencia para mi desarrollo personal

By Jose R Z

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Oct 2, 2025

Excelente nivel de ense帽anza, he aprendido mucho.

By Delight M

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Jun 11, 2025

I thoroughly enjoyed the course it is so helpful.

By Gopi K

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Feb 27, 2025

Strats from basics, Great learning experience!!!!

By sujal s

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Nov 2, 2024

It was a amazing experience to learn with google.

By Leigh R

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Sep 17, 2024

A really solid introduction to Digital Marketing.

By Filip V

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Sep 16, 2024

it was pleasure expirience to learn something new

By Mulugeta C F

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Aug 12, 2024

It is really interesting and very detailed course

By 袦邪褉懈薪邪 袘

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Aug 10, 2024

袣褍褉褋 褔褍写芯胁懈泄!! 袛谢褟 褋械斜械 胁褨写泻褉懈谢邪 薪芯胁械 薪邪锌褉邪胁谢械薪薪褟

By ANDIKA I

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Aug 9, 2024

materi yang disampaikan ringan dan mudah dipahami

By Leonor J P

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May 21, 2024

I have learned a lot from this course. Thank you!

By B眉艧ra K

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Apr 3, 2024

great introduction for newbies and eager learners

By Alexandra G

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Dec 9, 2023

Very good instructor! Easy learning ! I loved it!

By Hassan R

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Nov 2, 2023

amazing to build foundations in digital marketing

By Pablo C

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Sep 16, 2023

great foundations !

nicely explained and easy flow