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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,077 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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3826 - 3850 of 7,009 Reviews for Foundations of Digital Marketing and E-commerce

By Ciera V

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Aug 17, 2022

It was a great first course.

By Ronnie F

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Aug 3, 2022

Very thorough and informative

By SHERWIN D

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May 10, 2022

Well explained and in detail.

By Melissa a e

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Mar 23, 2025

Muy buen curso y actualizado

By Daniel F

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Jan 16, 2025

Excelente 100 % recomendable

By Jerry S

鈥�

Nov 19, 2024

The course is very very good

By 袣褍褉屑邪薪邪械胁邪 袗 袛

鈥�

Nov 13, 2024

袨褔械薪褜 褏芯褉芯褕懈泄 懈 锌芯褍褔懈褌械谢褜薪褘泄

By MohAzeem

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Oct 26, 2024

I've got vast new knowledges

By Nikhil B

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Sep 20, 2024

awesome certification course

By Arturo M

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Sep 11, 2024

Maravilloso y super pr谩ctico

By Humberto C

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Aug 24, 2024

Was streamlined and helpful.

By Jeremiah D C

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Jul 31, 2024

So much to learn. Thank you!

By Shivangi S

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Jun 18, 2024

Thank you for the experience

By Nikhil K

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May 19, 2024

Very helpful and informative

By Deepika S

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Feb 16, 2024

it is very useful for my job

By Adeleke O

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Nov 21, 2023

The facilitator is awesome !

By Sintija J

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Nov 17, 2023

I enjoy the learning process

By ami a

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Nov 6, 2023

Great information, Thank you

By Uduak E

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Aug 21, 2023

So much to learn, I love it!

By david M

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Jul 31, 2023

Thorough and well presented!

By Eldina Z

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Jun 19, 2023

Very interesting and useful!

By SHAISTA S

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Jun 11, 2023

so good course so much learn

By Du'a N Y Z 讚 讝

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Mar 12, 2023

Informative & easy-to-follow

By Terrance G

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Mar 8, 2023

Amazing start to the program