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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,077 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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3451 - 3475 of 7,009 Reviews for Foundations of Digital Marketing and E-commerce

By Un C

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Jun 6, 2025

课程以简洁语言表述，让学生较易吸收，测试题目测试方式，都设计得非常好?

By SO H

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Apr 30, 2025

very good explaination in each topic

By PEDRO L D L F

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Apr 29, 2025

uma otima ferramenta de aprendizagem

By Abraham A

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Feb 8, 2025

informacion muy dinamica y completa.

By Ivan N

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Jan 30, 2025

Well laid out and easy to follow....

By Spyridon K

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Jan 16, 2025

Instructor and content are amazing!!

By Ramón E H R

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Aug 21, 2024

Excellent Program. Highly recommend!

By Eslam A

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Jun 24, 2024

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By Vishnu S

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Jun 1, 2024

Had a great knowledgeable experience

By Muhammed S B

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Feb 16, 2024

The best course for DM & E-Commerce.

By Mohamed M M

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Dec 16, 2023

outstanding course that help me alot

By Mirna G H

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Nov 3, 2023

highly recommend taking this course.

By Oyetunde O

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Nov 2, 2023

This is really great for a beginner.

By Lydia N

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Oct 1, 2023

Give it a try and thank me later :)!

By Janessa A

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Sep 12, 2023

CLEAR, CONCISE DISCUSSION ON TOPICS!

By Jaeyong L (

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Sep 5, 2023

great basic knowledgefor learning :)

By Eduardo R

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Sep 1, 2023

Excellent content and collaborators.

By Allah N

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Aug 18, 2023

very informtive, and helpful course.

By mohammed a

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Aug 17, 2023

nice go ahead thans for your efforts

By amna a

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Aug 6, 2023

Information is very simply explained

By Aditya S

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Aug 2, 2023

i really like this foundation course

By Sowmya C L

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Jul 30, 2023

Very Informative and good instructor

By Mohammed s

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Jul 28, 2023

??????? ??? ??? ??? ?????? ??? ?????

By Toni K

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Jun 26, 2023

very informative and easy to follow.

By Olalekan E

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Jun 21, 2023

best for all profession and business