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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,077 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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3601 - 3625 of 7,009 Reviews for Foundations of Digital Marketing and E-commerce

By Kanisha P

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Sep 4, 2023

A GREAT EXPERIENCE ,THANK YOU..!!

By Kyle H

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Sep 1, 2023

Loved it. Tricky....but loved it.

By Muhammad M K

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Aug 10, 2023

An Excellent Course for Beginners

By Ammar u i

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Aug 3, 2023

Really helpful and amazing course

By Supisara P

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Jul 24, 2023

The lesson is easy to understand.

By Patrick N

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Jul 16, 2023

Comprehensive and well-structured

By Malaika M

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May 4, 2023

outstanding, helpful and fruitful

By Kishore K D

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May 2, 2023

One of the best courses ever had.

By Muhammad A

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Apr 2, 2023

Very useful and wonderful course.

By akshay s

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Feb 24, 2023

great learning opportunity for me

By Rohan C

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Feb 11, 2023

Learnt a lot through this course.

By Kevin A I E

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Jan 23, 2023

Great for refresh basic knowledge

By Malaika K

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Dec 9, 2022

very informative courses thankyou

By Rebecca L

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Dec 6, 2022

great course!! I would recommend.

By Liban B

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Nov 18, 2022

A wonderful life changing course!

By Janaka S

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Nov 9, 2022

very clear lessons. easy as A,B,C

By YUzril Y

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Oct 26, 2022

Data storytelling are fascinating

By pallabi s

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Oct 9, 2022

Great learning experience so far

By Ubaidullah S

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Sep 20, 2022

I learned a lot from this course

By Savita B

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Jul 12, 2022

Very informative and insightful!

By Prisca B

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Jun 28, 2022

Top j'ai vraiment beaucoup appris

By Abel D G

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Oct 24, 2025

Excelente la formaci贸n impartida

By Anis M O A

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Jul 21, 2025

卮賰乇丕 賱賰賲 . 賵丕鬲賲賳賶 丕賱鬲賵賮賷賯 賱賱噩賲賷毓

By Stephanie L

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May 15, 2025

I learned so much, and i enjoyed

By Ana M G O

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Mar 25, 2025

muy completo y claro de entender