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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,077 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

MK

Oct 18, 2022

i鈥媡 was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

TS

Jan 21, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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1476 - 1500 of 7,003 Reviews for Foundations of Digital Marketing and E-commerce

By Mark E

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May 17, 2022

Excellent material. Looking to eventually start my own online business so I found the course very helpful.

By Muhammad M

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Jul 28, 2025

Loved every bit of it. Nice well structured and easy to learn and teaching team are so good huge respect.

By Manuel A G M

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Jul 23, 2025

Es un gran curso que da todas las bases necesarias para poder entender como funciona el marketing digital

By Boris A

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Jul 18, 2025

El curso me encanto, lo encontre muy completo, divertido y pr谩ctico. lo recomiendo con los ojos cerrados.

By Juan M

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Feb 14, 2025

Es una gran forma de acercarnos al conocimiento teniendo el respaldo de dos entidades l铆deres en el mundo

By BUDI L

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Aug 20, 2024

its a great digital learning journey to grow competence skill in digital marketing start from foundation!

By Shivam C

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Dec 1, 2023

Its awesome course offered by google which helps me in gaining so much knowledge about digital marketing.

By abdul m

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Nov 22, 2022

Good Foundational course about digital marketing and teaching method is very good with reading materials.

By Adeel N

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Nov 22, 2022

Very well structured and well presented. Absolutely loved every bit of it - from videos to documentation.

By Shan H

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Nov 1, 2022

Thanks, Google / 糖心vlog官网观看 for this certificate. The mentor very well explained everything in this course.

By 賽Ashwaq A

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Oct 30, 2022

The course in general is wonderful and very useful, thank you all for the great effort

Thank you coursera

By Katya K

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Oct 24, 2022

I enjoyed this course and the way it introduces newcomers with significant notions in digital marketing.

By Linh T

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Sep 1, 2022

Useful for people starting to study about Digital Ma岷eting and Ecommerce or reviewing basic knowlegde.

By Mohamed F H

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Aug 31, 2022

Great course that will put you in the right direction if you want to start your Digital Marketing career

By rizfna n

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Aug 7, 2022

This course is very helpful for me. The teachers was so interactive so I enjoy while watching the videos.

By Kiran n

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Feb 5, 2025

糖心vlog官网观看 was good and variety of courses and certificate options,flexible learning & instructor quality.

By Heather O

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Dec 30, 2024

Vary Easy to use and understand. I like the speed up options! I finished this course in about 3 weeks.

By sharief z

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Sep 3, 2024

Wonderful. I felt it more theory type. Expecting more practical scenarios. Thankyou for the opportunity.

By Gabriella d

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Mar 13, 2024

I am grateful to 糖心vlog官网观看 and Google for this opportunity and in particular the teachers, all excellent!

By Ibad A

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Jan 25, 2024

Highly informative course for individuals who are just starting out in Digital Marketing and E-commerce.

By Joshua K

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Jan 4, 2024

Extremely Informative and helpful. This course gave me the confidence to truly start and then keep going

By Saad A

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Oct 20, 2023

This is an ideal course for those who are new to digital marketing and have no prior knowledge about it.

By LE L (

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Oct 2, 2023

easy to understand. I love how lectures are easy to review plus coaches are very detailed in explaining.

By Gavin M

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Aug 8, 2023

Excellent course providing the foundations in Digital Marketing - and a great introduction to the field.

By Angela M

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Jun 4, 2023

Genuinely enjoy the instructors. Readings are also interesting and broken down in a very digestible way.