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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,077 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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2026 - 2050 of 7,008 Reviews for Foundations of Digital Marketing and E-commerce

By Deepti

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Mar 30, 2025

Very well paced for beginners like me who are from a completely different field

By Kevin F

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Feb 27, 2025

This was a comprehensive foundational course . The facilitator was exceptional.

By Riccardo E F

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Jan 28, 2025

Great course for learning the fundamentals of digital marketing and e-commerce.

By Jocelyn L

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Oct 16, 2024

I love the instructor so much. The course also is pack with a lot of knowledge.

By Uzma S

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Oct 11, 2024

Detailed instructions with definitions and assignments . very self explanatory.

By Bryce C I

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Sep 25, 2024

Easy to follow along with and the storytelling helped me retain the information

By Julio H M

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Aug 31, 2024

Ha sido fant谩stico y muy f谩cil seguir las explicaciones para comprenderlo todo.

By wilfredo s

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Jul 27, 2024

excelente curso, muy bien estructurado, bastante informacion, pero vale la pena

By raja k

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Mar 17, 2024

Just EXCELLENT & my thanks for allowing me to join with their generous approach

By David E

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Feb 4, 2024

I got a lot of digital marketing knowledge from this course, thank you 糖心vlog官网观看

By Kameron D

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Jan 13, 2024

Awesome course I would recommended to everyone that wants to start in marketing

By Jeffrey 鈥� S

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Jan 12, 2024

very informative, and ethical. They don't try to exasperate you with the tests.

By Rani S

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Nov 23, 2023

It definitely boosts my knowledge about digital marketing for my future career.

By Nway N S

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Oct 16, 2023

The way all the necessary info and easy to understand examples are just superb.

By S. M S R

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Sep 29, 2023

Easy to follow and understand. Thanks, Google and 糖心vlog官网观看 for the opportunity.

By Daniela G D G

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Sep 4, 2023

This is a great course to understand and learn easily the concepts of marketing

By Deleted A

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Sep 2, 2023

Interesting and helpful course for everyone who interested in Digital Marketing

By Rafael B

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Jul 19, 2023

Great overview of the main topic in Digital Marketing and eCommerce. Well done.

By Lane K

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May 8, 2023

Very full of content and I learned very much. Excited to start the next course!

By Sujit K T

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May 4, 2023

Courses are great and user friendly to understand with easy optimization of UI.

By Satyajeet B

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Mar 28, 2023

A big thanks to coursera to provide me this course to enhance/boost my skills..

By Magdaline O

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Mar 28, 2023

very good course and the tutors make it easy to understand the course.thank you

By Muhammad U

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Mar 3, 2023

Great Course to kick start a digital marketing and e-commerce learning journey.

By Samuel k

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Jan 20, 2023

Excellent course that has changed my perspective towards digital and eCommerce.

By Shikhar S

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Nov 26, 2022

Excellent basic information shared with the help of videos and written content.