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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
6,190 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

MP

Dec 26, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

VK

Jan 31, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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1051 - 1075 of 1,476 Reviews for Management of Fashion and Luxury Companies

By Yves Z

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Dec 13, 2015

great course

By Andrea S G

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Sep 29, 2015

Muy bueno!!!

By Suélen R

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Jan 14, 2025

?timo curso

By SALOME C

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Jun 7, 2021

really good

By Akshitha R

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Jan 20, 2021

very useful

By 253 B T

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Jan 4, 2021

Very useful

By Arwa K S

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Dec 9, 2020

So helpful.

By Buitrago A I

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Sep 14, 2020

excellent!!

By Karrie??? W

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Aug 26, 2020

good course

By Priya d

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Jul 20, 2020

good course

By Jeanne V

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Jul 17, 2020

Great Mooc!

By Rafael V

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Jun 19, 2020

really nice

By Madhubala

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May 13, 2020

Just try it

By Arun K

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Mar 23, 2020

Interesting

By Mohamed G K S

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Oct 7, 2018

many thanks

By Janell C

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Nov 14, 2017

很有意思，记得做笔记。

By Mauricio Z

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Mar 27, 2017

REALLY GOOD

By stephanie c s

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Jan 4, 2017

So good !!!

By Marina F

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Apr 6, 2016

Excepcional

By CHIRAG

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Oct 31, 2020

THANK YOU.

By Jimena S P

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May 24, 2020

I LOVE IT!

By Glauco G S

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May 14, 2020

EXCELENTE!

By Tatiana

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Apr 24, 2020

Thank you!

By Wang Y

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Mar 15, 2018

贰虫肠别濒濒别苍迟！

By AM

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Sep 6, 2017

Excellent!