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Learner Reviews & Feedback for Marketing Mix Fundamentals by IE Business School

4.6
stars
1,123 ratings

About the Course

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P鈥檚 of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the 鈥淧鈥� session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Corti帽as will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

Top reviews

AP

Sep 17, 2018

The course is very informative, and interesting. Thank you so much to my instructor for instructing Ana Pelayo.

DB

May 8, 2021

This course is so helpful for me. I have learned so many things by doing this course.

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101 - 125 of 200 Reviews for Marketing Mix Fundamentals

By Natay L J E

鈥�

Jun 12, 2023

excelente curso

By Yagnik D A

鈥�

Sep 7, 2022

Great Learning!

By Ivonne B A

鈥�

Sep 11, 2021

Muy informativo

By kiran p

鈥�

Mar 21, 2018

awsome learning

By Isaac Y

鈥�

Feb 26, 2025

Amazing Course

By Micheline C W (

鈥�

Apr 11, 2022

great teacher!

By MYNUL I

鈥�

Oct 17, 2020

Thanks to all

By Charles O

鈥�

Feb 4, 2020

simply amazing

By Samuel A A

鈥�

Dec 6, 2021

Was excellent

By Bright J J S

鈥�

May 8, 2025

Great course

By sulaxana r

鈥�

Sep 17, 2020

very helpful

By Nikhil K S

鈥�

Oct 29, 2018

Great Course

By Savdar I

鈥�

Mar 18, 2018

Good course.

By MUHAMMAD D A N

鈥�

Oct 31, 2024

nice course

By Angela P C G

鈥�

Oct 11, 2023

SUPER BUENO

By Nikhil G

鈥�

Dec 31, 2022

good course

By MANJUNATH C S

鈥�

Sep 9, 2020

Good course

By Dr. G G P

鈥�

Jun 26, 2020

nice course

By SUSHANT C

鈥�

Nov 20, 2024

gfgftfgfgh

By Nelson E M G

鈥�

Oct 1, 2023

Thank you!

By Olga L G C

鈥�

Sep 30, 2023

Excelente.

By Sebasti谩n M R

鈥�

Sep 19, 2021

Buen curso

By ARJUN C V

鈥�

Sep 30, 2020

better one

By NIDHI P J

鈥�

Sep 18, 2020

great work

By Rajat D

鈥�

May 31, 2020

Niceeeeeee