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Back to Measure and Optimize Social Media Marketing Campaigns

Learner Reviews & Feedback for Measure and Optimize Social Media Marketing Campaigns by Meta

4.9
stars
1,912 ratings

About the Course

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: ? Analyze dashboards and evaluate ROI from your social media marketing efforts ? Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models ? Implement an A/B test to optimize your campaign ? Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate....

Top reviews

MC

Nov 14, 2022

It's a very good course for individuals who are non-technical. I had hoped that the A/B testing would have been more in-depth than just a point and click (and selling) of Meta's services.

ZH

Jun 21, 2021

Very, very good course. I learned so much which can I apply in my future plans to increase my outcome and also it gave me a lot of information which will help me in my campaigns. ?

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151 - 175 of 464 Reviews for Measure and Optimize Social Media Marketing Campaigns

By Alyssa F

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Mar 6, 2023

Very thorough! Learned a lot and am excited to prepare for the next course!

By Zaki B T Z T

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Jul 9, 2022

Amazing is a small word to describe it. Professional and useful. Thank you.

By Wesam H

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Jun 9, 2022

i just wished it had more than one ad manger simulation and more practising

By Calista P

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Dec 20, 2020

Very valuable key points of learning and data analytics for Marketing field

By Chin K L

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Aug 9, 2021

Excellent course on measure and optimize social media marketing campaigns

By TRI W A

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Jul 17, 2024

A had great course and examp practice. Makes me excellence than before.

By badin m

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Apr 21, 2023

Yohh this is a very dificult course but i tried and made it. Thanks you

By Asiia K

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Nov 18, 2022

Loved the material and the personalized kind of approach to present it.

By Elisabeth S

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May 6, 2021

Very insightful and concise, with great examples to support the points!

By Jana E H S

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May 6, 2023

i really liked this course it helped me a lot as social media marketer

By SUPUN P

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Apr 11, 2023

Excellent Course.! I am recommended to you also try to do this course.

By Ameghay A

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Nov 20, 2022

I enjoyed the course and how it was explained well. Thank you so much!

By Said A W

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Nov 9, 2021

Very practical and meaningful, Thank you dear respected Anke Audenaert

By David T W T

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Oct 23, 2021

Right level of overview and technical level of information. Excellent

By Vandy G 魏

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Sep 11, 2023

It is good to learn about measurement and how to present the report

By Kyriaki K

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Jan 14, 2022

Amazing course for beginners who want a step by step learning tool.

By Thisarangi S

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Aug 1, 2025

I had no idea about the marketing , this course helped me a lot !!

By Meiqi J

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Dec 30, 2021

I love this course, the examples are really applicable and useful

By Md S

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Jan 21, 2022

I learn somethinks from this course.Really its my big achivement

By Robert H

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Dec 7, 2021

Fantastic instructor. Slides were on point and easy to follow.

By E. F

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Aug 3, 2023

Perfeito, alguns problemas de tradu??o, mas fácil de resolver.

By Trang N

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Apr 27, 2021

perfect, it was easy to understand and really helpful. Thankss

By Sangdeun I (

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Mar 13, 2022

Super quality class and helpful for measuring ads your works.

By King L

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Jul 3, 2021

everyone should check this course out if they are a beginner.

By muhammad z

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Oct 7, 2022

Very helpful in understading how to communicate the results