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Back to Measure and Optimize Social Media Marketing Campaigns

Learner Reviews & Feedback for Measure and Optimize Social Media Marketing Campaigns by Meta

4.9
stars
1,912 ratings

About the Course

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: 鈥� Analyze dashboards and evaluate ROI from your social media marketing efforts 鈥� Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models 鈥� Implement an A/B test to optimize your campaign 鈥� Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate....

Top reviews

MC

Nov 14, 2022

It's a very good course for individuals who are non-technical. I had hoped that the A/B testing would have been more in-depth than just a point and click (and selling) of Meta's services.

ZH

Jun 21, 2021

Very, very good course. I learned so much which can I apply in my future plans to increase my outcome and also it gave me a lot of information which will help me in my campaigns. 鈥�

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351 - 375 of 464 Reviews for Measure and Optimize Social Media Marketing Campaigns

By Rahul B

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Jan 29, 2022

Excellent

By Gemma D C

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Sep 23, 2021

Thank you!

By jifengluo

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Sep 6, 2021

Insightful

By Walter M G

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Jul 3, 2021

Excelente

By Rowell G N

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Jan 12, 2021

Thank you!

By CHIRAG

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Dec 21, 2020

THANK YOU.

By Roc铆o e S P

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Nov 5, 2025

muy bueno

By Khubaib A A

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Jul 3, 2025

excellent

By YULIANA M R S

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Apr 14, 2025

Muy bueno

By houssame b

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Mar 19, 2025

goooooood

By Caio L

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Apr 26, 2024

EXCELENT.

By Cristina F

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Dec 13, 2023

Very good

By ALI H

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Apr 21, 2023

very good

By Leandro A d S

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Oct 10, 2022

Amazing,

By Mohamed H

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Aug 14, 2022

i like it

By reimon v

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May 5, 2022

excelente

By Jesus A R R

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Apr 2, 2022

excellent

By Sufyan R

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Jan 18, 2022

very best

By Gabriel A O

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Sep 17, 2021

EXCELENTE

By Ali M H

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Aug 27, 2021

very good

By Jalil A

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May 10, 2021

Excellent

By Viseslav M

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Jan 4, 2021

excellent

By Jyothi Y

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Mar 24, 2025

5/5 GOOD

By Neha F

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Dec 19, 2024

LOVED IT

By Bilgin A

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Oct 16, 2022

perfect