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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,440 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

TS

Aug 11, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

PE

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

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1251 - 1275 of 1,837 Reviews for Marketing Analytics

By 张新桐

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Jul 16, 2021

VERT HELPFUL!

By Atul p

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Feb 13, 2021

Great leaning

By Denny D P

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Sep 2, 2020

nice learning

By Roberto S I

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Jul 29, 2020

Great course!

By Minal C

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Jul 24, 2020

Great course!

By Deleted A

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Jun 18, 2020

Great course.

By ASHIK A A M

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Jun 13, 2020

Well Designed

By Ng A W

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Dec 23, 2019

Insightful :)

By Andy

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Oct 9, 2019

Great course!

By ALEXANDROS S

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Jul 16, 2017

very good!!!!

By Raj D

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Nov 23, 2024

very helpful

By Jaswant S M M

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Apr 14, 2022

great course

By Pulkit B

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Aug 2, 2021

Great Course

By UI17CO27_Kevin L

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Jul 12, 2021

great course

By MOHAMMED K Z K

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Jun 26, 2021

great course

By Renato C N

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Mar 18, 2021

Great Course

By Rahul S

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Nov 19, 2020

Great Course

By Raja K

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Sep 18, 2020

great course

By Mr. A P

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Sep 15, 2020

enjoyed alot

By Upendra S B

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Jul 29, 2020

Must attempt

By Julián E B

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Jul 18, 2020

Great course

By Mohamad M

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Jul 14, 2020

great course

By MD A R A

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Jul 8, 2020

Excellent!!!

By Ignatius I H

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May 31, 2020

Nicely Done!

By Palakkumar V

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May 8, 2020

Great course