This specialization provides a valuable guide for managers, employees and entrepreneurs to understand the rules, concepts and mechanisms of Digital Business in order to be ready to innovate in a Digital World.
With 4 courses and 30 attractive videos and assessments, we analyze the Digital Transformation at stake and decipher the rules of this new world. In the final exercise entitled 鈥淐apstone鈥�, the Learner will solve a professional challenge by applying his/her new perspective to a variety of real business situations.
Once completed, the Learner will have developed an analytical approach and gained a critical sense of the changes taking place in the new digital world, and will be in a better position to embrace it.
Applied Learning Project
LVMH (luxury goods), Huawei (telecommunications), Energysquare (energy) : 3 companies with very different sizes, histories and DNA. And yet, they all face the same challenge : innovate and adapt to be the market leader in their respective industry sector. In the capstone module, the Learner will study each of these three companies from a different perspective : analyst, consultant and manager. Each perspective will require applying a different set of skills, such as analysing a digital business process, defining and formulating a strategic shift, applying the principles of growth hacking, and many more.
Through your assignments, you will develop analytical, evaluation and creative skills entirely independently.
