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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
2,193 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You鈥檒l create media plans and set performance goals. You鈥檒l learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You鈥檒l use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

RR

Oct 13, 2022

I鈥媡 was a practical course that and I had a great experience studying it. However, thre should be a 2 -3 months internship programs to have a real life experience with all the analytics tools.

KK

Oct 25, 2023

Was an easy course due to the fact I have a background in marketing. It was really engaging and well put together! Good job coursera and Google :)

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426 - 450 of 473 Reviews for Assess for Success: Marketing Analytics and Measurement

By R.J. C

鈥�

May 29, 2023

Well organized. Videos are content dense but good. Some of the activities seem to need an update.

By Alice Y

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Nov 5, 2022

The course was great, but I found some of the instructions hard to follow at times.

By Ileana A

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Aug 3, 2022

the most difficult so far. Teacher was not so intertained like previos 4 teachers

By Madan T

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Oct 18, 2023

Thanks for help me out to learn about stakeholders and using Google sheets

By Dener M R

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Feb 21, 2023

very good course with a good insight about marketing analytics and data

By Sally S K

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Nov 27, 2022

Course needs more time and practice to get the most benefits from it.

By Tam T

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Mar 25, 2025

This course is quite difficult to understand for beginners

By RAYSSA D A F

鈥�

Sep 17, 2025

o portugu锚s ficaria mas f谩cil,mas o aprendizado ta 贸timo

By Subomi N

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Feb 12, 2023

Great Insights. Perfect!

Value for Penny. A steal it is.

By Alvaro S

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Jan 13, 2023

Maybe the most complex in the course, but very useful.

By Maryam T

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Mar 4, 2024

For me it was so hard , I鈥檓 not good at math 馃ス

By Saleem K

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Sep 21, 2023

Thank you team Google for such awesome courses.

By HOONG W C

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Aug 26, 2024

This is a very great and knowledgeable course!

By Eesha T R

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Sep 22, 2022

i learned alot about analytics techniques

By Bruce E M

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May 17, 2023

Good introduction into Analytics!

By Stephanie A

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Nov 4, 2022

A little big tougher but managed.

By Sihleisipho R

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Sep 17, 2024

Loved It. Also very challenging!

By mohamed k

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Mar 17, 2023

hardest one of the seven courses

By Kunal G

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Apr 22, 2024

Very good course in coursera

By Yarilin M

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Mar 14, 2024

pudo haber sido mas dinamico

By hellothuydung2k5

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Oct 26, 2025

it haven't the certificate

By Liaw Z T

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Apr 21, 2025

it could be a little dry..

By eric t

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Nov 29, 2023

very interesting topics

By ANKIT R

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Oct 2, 2024

Very good experience

By Kruthika u

鈥�

Jul 3, 2023

excellent topices