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Back to Attract and Engage Customers with Digital Marketing

Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,509 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You鈥檒l learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you鈥檒l be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel鈥檚 purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site鈥檚 presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

JC

Apr 22, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

TA

Mar 26, 2023

Has been a great experience!, this course has a lot of information that keeps your thoughts running and helps you to better understand our surrounding conditions in digital marketing.

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876 - 900 of 1,576 Reviews for Attract and Engage Customers with Digital Marketing

By Amber A

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Jan 19, 2023

The instructor was amazing!!

By Priscilla E

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Jan 11, 2023

very helpful and informative

By Tabitha M

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Dec 15, 2022

Challenging but enlightening

By Stephanie M

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Nov 4, 2022

Loved it! Great information.

By Charles A M I

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Sep 1, 2025

Lots of Amazing Information

By Gabriela P

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Dec 27, 2024

Good citations, Challenging

By Enrique C

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Sep 18, 2024

Excelente , muy profesional

By M N F

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Jul 8, 2024

great course and high value

By Channing

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May 28, 2024

I learned so much thank you

By Kamel R

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Jan 30, 2024

This was tough but I did it

By Noorem

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Sep 27, 2023

It was an amazing course :)

By Waseem K

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Sep 16, 2023

these courses very helpful.

By aman d

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Sep 9, 2023

Amazing learning experience

By Adnan U

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Aug 18, 2023

Proved game changer for me.

By Fady W

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Mar 2, 2023

I love Google's Instructors

By Nataela R P

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Jan 7, 2023

very usefull and insightful

By ABDELATIF E B

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Dec 29, 2022

The course is very valuable

By Jason T

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Oct 26, 2022

Enjoy learning from google

By Muhammad A R

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Aug 31, 2022

I Learn more then i expect.

By dave b

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Jul 29, 2022

I love the learning format.

By clif t

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Jun 15, 2022

Amazing course! Thank you!

By Melina T

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Jun 9, 2022

Very Practical and Relevant

By Luisa M

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Sep 17, 2025

Muy instructivo y practico

By Swati A

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Apr 25, 2025

great learning experience.

By M

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Dec 25, 2024

GOOD PLATFORM FOR LEARNING