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Back to Attract and Engage Customers with Digital Marketing

Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,509 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You鈥檒l learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you鈥檒l be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel鈥檚 purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site鈥檚 presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

JC

Apr 22, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

TA

Mar 26, 2023

Has been a great experience!, this course has a lot of information that keeps your thoughts running and helps you to better understand our surrounding conditions in digital marketing.

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1176 - 1200 of 1,576 Reviews for Attract and Engage Customers with Digital Marketing

By RNA - 3

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Oct 2, 2024

fantastic

By Salda帽a V A E

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Sep 26, 2024

MUY BUENA

By Maria K

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Sep 19, 2024

well done

By Gloria C

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Sep 13, 2024

u like it

By kerolos s

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Jun 15, 2024

very well

By Geo M

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Jun 7, 2024

the best!

By Awada A

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May 9, 2024

fantastic

By Liene P

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Apr 20, 2024

Very nice

By Dinesh D

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Jan 11, 2024

Excellent

By kanaan M

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Jan 1, 2024

thank you

By Serhii B

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Dec 23, 2023

thank you

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Dec 3, 2023

Excellent

By Haresh S

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Nov 14, 2023

Very good

By Eisa z m J

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Oct 19, 2023

excellent

By Zouhair

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Jun 7, 2023

Brilliant

By Asiahani B S

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May 27, 2023

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By Fouad F K

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May 2, 2023

Excellent

By Nguy峄卬 H V

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Mar 5, 2023

Very good

By dareen s

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Jan 26, 2023

very good

By Qasim M B

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Jan 5, 2023

Excellent

By Ali H

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Dec 30, 2022

Excellent

By Arjun P

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Dec 15, 2022

Worth it.

By Edgar R

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Nov 26, 2022

Excellent

By Gaborone M

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Nov 8, 2022

Very good

By Agha A A

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Sep 30, 2022

i love it