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Learner Reviews & Feedback for Data Analytics Methods for Marketing by Meta
283 ratings
About the Course
This course explores common analytics methods used by marketers such as audience segmentation, clustering and marketing mix modeling. . You'll explore how to use linear regression for marketing planning and forecasting, and how to assess advertising effectiveness through experiments.
By the end of this course you will be able to:
鈥� Understand your audience using analytics and variable descriptions
鈥� Define a target audience using segmentation with K-means clustering
鈥� Use historical data to plan your marketing across different channels
鈥� Use linear regression to forecast marketing outcomes
鈥� Describe marketing mix modeling and apply different attribution models
鈥� Assess advertising effectiveness
鈥� Explain how A/B testing works and how you can use it to optimize ads
鈥� Evaluate experiment results and assess the strength of the experiment
鈥� Optimize your sales funnel
This course is for people who want to learn how to plan, forecast and optimize marketing efforts using marketing mix modeling, attribution models and A/B tests.
Top reviews
NB
Feb 1, 2023
Well designed course. Loved the instructor鈥檚 approach. Broke down complex concepts into easily understood bits.
VJ
Mar 24, 2023
Great course delivery by Anke Audenaert . Extremely informative Thanks !!!
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