This course builds on previous concepts and outlines strategies and tactics for forming, financing, and launching a new venture. Topics to be addressed will include building the new venture鈥檚 initial management team, identifying and reaching out to early customers, developing financial plans, raising startup and initial growth financing, and preparing for and managing rapid growth.



Entrepreneurship II: Preparing for Launch
This course is part of Innovation: From Creativity to Entrepreneurship Specialization

Instructor: Thomas E. Parkinson
Access provided by New York State Department of Labor
39,884 already enrolled
(745 reviews)
What you'll learn
Design a go-to-market strategy to approach initial customers.
Develop financial projections for the new venture.
Develop a plan for raising equity capital for the new venture.
Operate and monitor the new venture鈥檚 health and scalability.
Skills you'll gain
- Business Planning
- Financial Forecasting
- Business Modeling
- Entrepreneurship
- Team Management
- New Business Development
- Go To Market Strategy
- Business
- Fundraising
- Management Training And Development
- Growth Strategies
- Customer Acquisition Management
- People Management
- Entrepreneurial Finance
- Business Metrics
- Presentations
- Financial Analysis
Details to know

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There are 5 modules in this course
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
What's included
2 videos7 readings1 assignment1 discussion prompt1 plugin
In this module, we will discuss go-to-market strategies.
What's included
5 videos2 readings4 assignments1 peer review
In this module, we will discuss how to build financial projections for the startup company, in order to determine the potential size and scope of the business opportunity and the financing that may be required to successfully pursue that opportunity.
What's included
3 videos2 readings4 assignments
This module is focused on how startup companies raise capital from outside investors.
What's included
3 videos2 readings4 assignments1 peer review
This module is focused on growth 鈥 metrics that can be used to help manage it, and alternatives to consider if the company is not growing as it needs to.
What's included
4 videos4 readings4 assignments1 plugin
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Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Build toward a degree
This course is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.鹿
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Reviewed on Sep 30, 2019
This is a really fantastic class. There is some cross-over from other business classes but the way the topics are presented allows future entrepreneurs to do a run through with their product or idea.
Reviewed on Nov 23, 2020
Good course, gives you things to think about as you build your own business. I just do not like peer reviews where I need to download random files from other students to my computer
Reviewed on Jan 31, 2022
Loved the course. Learned a lot from this course. Had interactions with the entrepreneur which helped me to lift up my ideas of starting a new start up.
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