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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,077 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

MK

Oct 18, 2022

i鈥媡 was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

TS

Jan 21, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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6201 - 6225 of 7,008 Reviews for Foundations of Digital Marketing and E-commerce

By Cold S

Nov 11, 2022

4 stars because on the writing prompt quiz whatever you write is considered correct even if you type it wrong besides that minuscule glitch it was amazing!

By Wenjun L

Jun 30, 2022

It is more repeative theories than actual hard skills coures, but it is a good one if you want to have a strong digital marketing basical theory learning.

By Liliana E D

Feb 24, 2025

Quiz谩s ser铆a provechoso tener ejercicios pr谩cticos adem谩s de lo te贸rico, desde un principio del curso, de esa manera ayudar铆a fijar a煤n mas lo aprendido.

By Hussain A

Feb 20, 2023

I have verified my ID many times after completing my course to get its certificate but it again asks for verification.Can you please sort this issue out?

By Deily D

Jan 23, 2025

me gusta mucho las explicaciones amenas y bastante entendibles, pero falta arreglar muchos detalles de la traducci贸n, a veces tergiversa el significado.

By Swe W

Aug 19, 2023

This course is teaching mostly the basic idea of digital marketing and e-commence.

I can learn many specific terms that regarding with digital marketing.

By Johanna T

Mar 27, 2023

I appreciated the definitions for the terms used and the explanations of what they mean. The experts explained terms and concepts well. Great Course!

By PIYANSHU D

Dec 16, 2023

This course will be helpfull for every beginner in digital marketing.I have learned many things and skills,gain knowledge.That will help me in future.

By Alonso Y C

Jul 17, 2025

Muy buen curso para poder iniciar y tener las bases, te explica lo necesario que debes saber para empezar a abordar los problemas que te encontraras.

By Jutarat T

Oct 14, 2022

The course is well structured. The instructor speaks clearly. Yet, lack of concrete examples. Looking forward to deeper content in the next course.

By Francis O O

Feb 19, 2025

The material of the course was good, and the tests in the modules were encouraging. I recommend all those interested to enroll. Thanks Francis O.O

By Ferdie D V

Jan 30, 2025

Great start for those wanting to shift into Digital Marketing or even want to have a foundation for Marketing itself specially in the Digital age.

By adela p r

Jan 15, 2025

Though I already knew most of the topics, the course is easy to follow and understand, so learning is easy. I loved the employment tips! Well done

By Adil I A

Nov 17, 2022

I hope in the following course there will be more case studies and real life scenarios. Tools and work templates would be also highly appreciated.

By mustafa e

Jan 20, 2023

Very useful and full of information and familiar with the basics of e-commerce and digital marketing. I recommend it to beginners in this field

By Julia N

Feb 22, 2025

The information could be more streamlined, and some questions in the quizzes could be more clear. Accomplished an overview of digital marketing.

By Rithvik A

Apr 26, 2024

I learned my desired course in 2 and half months duration, though i have received only one certification for foundation course only.. thank you.

By Rodrigo R S

Aug 27, 2023

Ser todo em ingl锚s me pegou desprevinido, mas eu estou atualmente avan莽ado na lingua. Curso muito explicativo sobre t谩ticas do com茅rcio online.

By Andrea S

Oct 4, 2025

Estuvo mjuy bueno para aprender conceptos pero la traduccion no estaba bien en las evaluaciones y esperaba aprender un poco mas de estrategias

By Nguy峄卬 N 脕

Sep 27, 2024

Provide enough while detail information about the foundation of digital marketing that an entry-level marketer should know to start the career

By Ariana A

Sep 22, 2023

the formula is good, but I wish there was a way to have a buddy system to ensure feedback on a post and to ensure someone reads your feedback

By Mohit S

Jul 14, 2022

Great course, but I feel that more visuals would allow me to process information easier in the videos since I am a visual learner. Thank you.

By Evgenii O

Aug 14, 2025

It's very good for understanding the basics and becoming familiar with all the terms you will meet everywhere in other Marketing literature.

By Jocelyne C

Mar 13, 2025

As a previous media planner, it was very interesting to learn how the digital era has contributed markedly to the marketing effort of firms.

By Vishal K

Jul 2, 2023

Overall experience with this course was good but if there were more real life examples and some practicals then it would be more beneficial.