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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,077 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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4601 - 4625 of 7,009 Reviews for Foundations of Digital Marketing and E-commerce

By AGUST脥N A C D V

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Sep 21, 2022

Great material!

By Shaik I

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Sep 18, 2022

Great learning!

By Palak K

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Sep 12, 2022

very intresting

By Fofo K G

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Sep 2, 2022

very instructive

By Christina M

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Aug 28, 2022

Great program !!

By Abdulrahman B

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Aug 5, 2022

Excellent course

By Kamal K

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Jul 26, 2022

wonderful course

By Chizoba A

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Jul 21, 2022

Great curriculum

By Martha Y L

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Jul 15, 2022

VERY INFORMATIVE

By Nachiketas N

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Jun 25, 2022

Excellent course

By Shraddha T

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Jun 16, 2022

excellent course

By Santiago M

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Jun 8, 2022

Excellent course

By Alba D A

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Sep 29, 2025

Muy buen curso.

By Sergio D Z M

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Sep 18, 2025

muy buen curso莽

By Ashwini K R

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Sep 18, 2025

good experience

By Maria A S N

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Sep 1, 2025

Excelente curso

By CAMILA M R V

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Jul 24, 2025

Excelente curso

By Maria J V O

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Jul 11, 2025

Muy interesante

By SUMAN S

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Jun 27, 2025

Great course!!!

By Kashaf S

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Jun 15, 2025

too much useful

By ADARSH M

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Jun 9, 2025

great experince

By MARIA F O S

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May 17, 2025

Bem aprofundado

By Alessandra M

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May 13, 2025

excelente curso

By Arvin J B

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Apr 5, 2025

Helps me a lot.

By PIETRO H L P

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Mar 29, 2025

Achei f谩cil dms