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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,077 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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6526 - 6550 of 7,008 Reviews for Foundations of Digital Marketing and E-commerce

By Thomas M

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Oct 11, 2024

Manageable and offered in bite size

By Liu Y

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Jul 7, 2024

The course is great as an overview.

By vandana s

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Jun 2, 2024

Detailed explanation of the basics.

By Shreya A

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May 9, 2024

i had great exeriece in this course

By T K C (

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Nov 7, 2022

easy to follow and very informative

By LIANE C L

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Jun 25, 2025

curso de otima qualidade de ensino

By Maria E O M

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Jun 17, 2025

seria melhor se fosse em portugues

By Rabiu H K

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Jan 26, 2025

It was exceptional and insightful.

By Nizar N

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Sep 16, 2024

great course with rich information

By Rajarshi P

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Dec 28, 2022

It was amazing to learn new things

By Amber D (

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Sep 27, 2022

Y'all got me through!! Thank you.

By Nick

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Jun 30, 2022

Great coverage on the foundations.

By Sneha

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Nov 4, 2024

i want to be more practical based

By nelson D G ( t r a

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Nov 22, 2023

lots to know, new language to me.

By Bonakele Z

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Sep 17, 2023

Very informative and interesting.

By Michael H

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Aug 2, 2024

Good introduction but that's all

By Pizza A

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Jul 20, 2024

Amazing, it clarifies my role...

By Ecko S

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Apr 5, 2023

THE INSTRUCTOR WAS VERY DETAILED

By Muhammad S

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Mar 27, 2023

Good and a easy to learn course.

By Ashish D

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Dec 2, 2022

lacking assignments and projects

By Abdelghani a

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Jul 19, 2022

It is a very interesting course.

By Badejo U

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Aug 20, 2025

This course really help me alot

By DANIELA A D

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Jul 24, 2025

estan muy tediosos los examenes

By Nick H

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Apr 1, 2025

Pretty good foundational course

By Vernan R

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Dec 17, 2024

learned a lot, very informative