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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,077 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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6551 - 6575 of 7,008 Reviews for Foundations of Digital Marketing and E-commerce

By Kevin G

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Sep 3, 2023

Good intro into what comes next

By Aaron F

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May 10, 2023

great information for beginning

By Walida T

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Jan 16, 2023

It was great. Very informative.

By Caroline H

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Oct 16, 2022

A great and indepth coursework

By Francisco M Q

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Aug 13, 2025

muy buena informacion, gracias

By Deleted A

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May 7, 2025

Good but need more explanation

By Ana T d L B

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May 10, 2024

O curso est谩 sendo maravilhoso

By Basirat A

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Nov 11, 2022

it is nice and simple to learn

By Tobias S

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Sep 26, 2024

Very well set up for learning

By Hermine M

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Jun 26, 2024

Need more practical knowledge

By Shilpa T

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Jul 26, 2022

ITS SO USEFUL AND INTERESTING

By Nitin S

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Aug 6, 2025

Need to add practical things

By Rahul R

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Jan 31, 2025

The course is designed well.

By Tekumudi S

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Jan 22, 2025

I learnt very useful content

By Sittipon N

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May 31, 2023

Thank you for this learning.

By Hummam K

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May 23, 2023

excellent experience so far!

By Doan D T

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Nov 18, 2022

great course for entry level

By Femi A

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Nov 15, 2022

This is an eye opener for me

By nathan k

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Aug 10, 2022

Alot of useful information

By Anahit A

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Jun 4, 2022

There was a good instructors

By Palesa T

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Oct 14, 2025

Easy to navigate, relatable

By SEJAL B

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Aug 10, 2024

good for understanding easy

By Harini M 2

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Dec 20, 2023

It was really clear and fun

By Farhan S

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Dec 2, 2022

GREAT COURSE FOR FOUNDATION