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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,077 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AL

Jun 2, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

NA

Dec 22, 2023

It's a wonderful course. The instructor explain every things in a detail manner . I feel so comfortable. I hope this knowledge and this certificate will surely help me on my career. Thank you GOOGLE.

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1426 - 1450 of 7,008 Reviews for Foundations of Digital Marketing and E-commerce

By Jos茅 M T

鈥�

Sep 14, 2022

Muy buen curso, tiene algunos conceptos adicionales que no conocia y creo que me sera muy util en el futuro.

By Aarol R

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Jul 27, 2022

This course taught me the basics of Digital Marketing, looking forward to learning SEO and Google Algorthims.

By Antonio G

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Feb 14, 2025

Muy buen curso que entra en detalles de situaciones y descripciones del marketing que no sab铆a que exist铆an.

By DAVINDER B

鈥�

May 3, 2024

this course having very simplified methods to understand the things and then grasp it isreally awesome ....

By Alan M

鈥�

Nov 22, 2023

Simple and easy to follow, very informative and full packed with practical knowledge. I highly recommend it.

By Marville U

鈥�

Mar 31, 2023

Great for someone who wants to learn about marketing!! May these lessons be be a factor in your advancement.

By Shiko T

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Feb 24, 2023

very good course and content .. i just recommend that the instructor should use longer pauses .. talk slowly

By Miguel F S M

鈥�

Jan 30, 2023

5/5 Course. Well structured and very informative. Straight to the point and insights on experts were useful.

By Mayra C

鈥�

Jan 11, 2023

I love this course, it's very well designed and organized. I'm really looking forward to completing it soon.

By 丕賲噩丿 禺 毓

鈥�

Nov 17, 2022

Great start to know all basics that you will need about digital marketing and know alot about this career.

By joseph

鈥�

Nov 8, 2022

Delivers crucial information that all digital marketers and e-commerce specialists must know and understand.

By Serosh S

鈥�

Oct 14, 2022

it is very intrusting and informative course which is very helpfull in my career and in finding a great job

By Oksana A

鈥�

Oct 10, 2022

Good beginner level course with general information. It will be easy if you have some knowledge in the topic

By Done2TheDeadGuy

鈥�

Aug 9, 2022

I liked it because the teacher was great. And I like to set notes from courseera so that was also plus point

By Andrea B

鈥�

Jul 9, 2022

Great course! It truly got me motivated to continue this entire certificate. I look forward to learning more

By Viola F

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Aug 26, 2024

great course! i learned a lot already and i am more and more clear where I want to take my marketing career

By Rishabh N

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Aug 23, 2024

The course was amazing as it describes the ways of becoming a digital marketer and an e-commerce specialist

By David A

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Mar 25, 2024

I learned so much that I never would have anywhere else. Thank You Google for a challenging and fun course.

By Julia G

鈥�

Mar 23, 2024

Highly informative, especially for beginners. Great overview of what to expect for the rest of the course.

By Martyna N

鈥�

Mar 21, 2024

Bardzo dobrze przygotowany kurs, informacje przekazywane s膮 w uporz膮dkowany i jasny spos贸b. Gor膮co polecam.

By Rohit S

鈥�

Oct 27, 2023

a good and a hollistic approach to learn has been the main motive of google when going through this course.

By adnan k

鈥�

Oct 16, 2023

very very informative and useful for career building the rating must be more than five star thanks coursera

By Pawan L

鈥�

Oct 11, 2023

I really enjoyed doing this course, and I hope to make a career in it. And I got a certificate from Google.

By Laura

鈥�

Oct 4, 2023

Very complete course that helped me understand some basic concepts in this area that I am so happy to learn

By Daffa R

鈥�

Aug 14, 2023

this is very good opening for digital marketing at the beginner level to learn more about digital marketing