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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,108 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AL

Jun 2, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

NA

Dec 22, 2023

It's a wonderful course. The instructor explain every things in a detail manner . I feel so comfortable. I hope this knowledge and this certificate will surely help me on my career. Thank you GOOGLE.

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2801 - 2825 of 7,009 Reviews for Foundations of Digital Marketing and E-commerce

By Saptorshi B

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Sep 21, 2024

Basics of digital marketing all covered in this course

By Anli L

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Aug 10, 2024

The course is structured and designed, easy to follow.

By Fabian B

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Jul 23, 2024

excelente curso aprendi mucho y seguire capacitandome.

By Pratika C

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Apr 2, 2024

The best place to study. Everything is so well taught.

By Usman A

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Feb 16, 2024

Very well structured and organized, Highly Recommended

By Sanskar k

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Jan 30, 2024

It was a wonderful explanation video i have ever seen

By Hanna G

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Jan 15, 2024

Did learn a lot with this course. Fun and interactive.

By Thais O

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Jul 27, 2023

Comprehensive and engaging content. Totally recommend!

By Abisoye O

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Apr 11, 2023

The course is really enlightening, I have learnt a lot

By Crystal C

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Mar 29, 2023

Well structured courses and provide complete insights.

By T芒nia d A

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Mar 19, 2023

Very good. Many thanks for all the information shared.

By Muhammad O S K

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Feb 2, 2023

Humbled! Grateful in learning new areas of E-commerce.

By Inam A

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Dec 21, 2022

A great starting point for digital marketer aspirants.

By Ali H

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Nov 30, 2022

It's a great course. Everything is explained in detail

By Exploring W K S

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Oct 30, 2022

super good and very complete also detail on everything

By Anas I

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Oct 8, 2022

Each and everything was delivered with a smooth pase.

By Ayaan K

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Sep 28, 2022

it help you in learning lot of thing about e commerce

By Juliana K

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Sep 19, 2022

Good to learn about Digital Marketing and E-commerce.

By Nabil K

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Aug 1, 2022

Detailed, organized with a super explanation and info.

By Guillermo A J

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Jul 22, 2022

The course is worth it. Thank you Google and 糖心vlog官网观看.

By G .

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Jul 22, 2022

my first coursera course and it was worth every second

By Injamul A

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Jun 27, 2022

Very good and fundamental course on digital marketing.

By MAANVI K

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Aug 17, 2025

Great learning about digital marketing and ecommerce.

By Annalisa L

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Jun 13, 2025

Interessante e, salvo il primo modulo, molto concreto

By Nivedha R

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May 7, 2025

I learned lots of information for my growthful career