Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores how businesses and individuals sell products online, including using popular platforms like Shopify. You鈥檒l go through the process of creating a mock e-commerce store. To do this, you鈥檒l build a Shopify store, add the necessary information, and create product listings. You鈥檒l explore how to reach customers online through e-commerce customer outreach methods like advertisements and campaigns.
Make the Sale: Build, Launch, and Manage E-commerce Stores
Make the Sale: Build, Launch, and Manage E-commerce Stores
This course is part of Google Digital Marketing & E-commerce Professional Certificate
Instructor: Google Career Certificates
Top Instructor
Access provided by New York State Department of Labor
185,024 already enrolled
Gain insight into a topic and learn the fundamentals.
4.8
(1,825 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 15 hours
Learn at your own pace
99%
Most learners liked this course
What you'll learn
Understand essential e-commerce strategies and practices
Explain what e-commerce stores and platforms are and how they work
Create an engaging customer experience online using best practices
Set up a mock e-commerce store using Shopify
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
14 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
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This course is part of the Google Digital Marketing & E-commerce Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Google
There are 4 modules in this course
You will explore the field of e-commerce and learn about the benefits of selling products online. You鈥檒l study the common terms, tools, roles, and strategies that are used in e-commerce. Then, you鈥檒l learn how to begin an e-commerce project using market research, competitive analysis, target audience identification, product research, product sourcing, and brand strategy.
What's included
13 videos11 readings4 assignments1 plugin
You will learn about different e-commerce stores, including Shopify. You鈥檒l learn about creating, designing, and optimizing an online store to sell products. Then, you鈥檒l build a mock Shopify store and create product listings for it.
What's included
10 videos10 readings2 assignments
You will discover how to reach customers online through methods like advertisement campaigns and examine the benefits of online advertising. Then, you鈥檒l explore how seasonality affects e-commerce businesses. Finally, you鈥檒l learn how to optimize an e-commerce marketing strategy to meet campaign goals.
What's included
9 videos9 readings6 assignments2 plugins
You will learn how to engage with customers online. You鈥檒l explore how the online checkout process works and how to entice customers to purchase a product. You鈥檒l also learn how to move customers efficiently through the flow of a Shopify store. You鈥檒l end the course by learning about the importance of creating a successful path to purchase for customers and how the order fulfillment and shipping process works.
What's included
8 videos9 readings2 assignments2 plugins
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Instructor ratings
4.8 (461 ratings)Offered by
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VT
5
Reviewed on Dec 26, 2022
it's a field that always delivers new challenges and offers ample opportunities to learn and grow as a professional. If you like variety and change, marketing is a great career choice!
EO
5
Reviewed on Jun 21, 2024
this is about the best course i enrolled for, i got to learn practically how e-commerce strives and the various modus to get to the fulfillment stage.
AM
5
Reviewed on Jul 18, 2023
i am so glad to be the part of this wonderful course. its my request to provide pdf or e-book of the videos and reading , so that we have the study material with us.
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