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Learner Reviews & Feedback for Google SEO Capstone Project by University of California, Davis

4.7
stars
475 ratings

About the Course

This capstone project is your opportunity to pull everything together into a polished portfolio piece. Throughout the course, you’ll walk through what a real SEO engagement looks like—from kicking off a project and identifying opportunities to making a case for updates, resourcing the work, and managing stakeholder expectations. It’s designed to mirror what it’s actually like stepping into an SEO role, whether that’s in-house, at an agency, or working with your own clients. Your projects will showcase the full range of your SEO skills: from technical know-how and strategic thinking to analysis, communication, and execution. It’s a chance to demonstrate not just what you’ve learned, but how you apply it. SEO continues to grow as a career field, and standing out means knowing how to deliver results across multiple areas of website optimization. Whether you’ve completed the full SEO Specialization or you’re just diving into this course, this project is built to help you take what you’ve learned and turn it into real, practical experience. You’ll choose a site to work on, identify optimization opportunities, and build a custom SEO strategy from the ground up. That includes keyword research, competitive analysis, on-page and metadata improvements, and a plan for presenting your recommendations clearly. You'll also practice how to pitch your ideas and manage client relationships—skills just as important as the technical work itself. By the end, you’ll walk away with a concrete example of your skills—ready to use in interviews, client work, or your next career move....

Top reviews

JH

Oct 30, 2016

If you want to be an expert in SEO and work in the field this is the series of courses to lean the craft.When you complete this course you will be ready to put your skills to work!

AS

Jul 11, 2017

Really enjoyed this course, it was consistent with everything I have learned in a professional SEO agency and taught many new things as well as provided good practical resources.

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101 - 118 of 118 Reviews for Google SEO Capstone Project

By Aber H

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Oct 27, 2020

excellent

By Flt L G R

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Jul 19, 2020

THANKS...

By Bilgin A

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Oct 14, 2022

perfect

By Ng?c N N

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Nov 14, 2024

nice

By luis s

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Aug 19, 2023

good

By Umer F M

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Feb 19, 2021

Good

By Ahmed G s A

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Aug 14, 2020

nice

By Sufyan S

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Oct 8, 2021

n

By serena v

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Jul 15, 2022

Learned alot, but the peer graded reviews are not a good feature. Students may not be checking through the assignments, or intentitonally trying to sabotage grades. Will not be taking courses which require the PEER GRADED assignment grading system in the future.

By Anatoli G G

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Jan 18, 2024

It is ok . I did not see actually any feedback on my assignments . I know I passed but I do not know how I did

By Charbel

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Nov 26, 2021

Would've liked if work was graded by actual instructors rather than peers reviewing each other

By Anuradha V

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Jul 2, 2025

an engaging course

By soufiane a

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Dec 3, 2023

good but not great if you want to make it great when you do not understand a term search in google and watch videos

By Nidia C

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Mar 24, 2025

Waiting for peer reviews doesn't seem very fair to me when we've put so much effort into completing the course

By Klaudia K

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Apr 6, 2025

IT IS RIDICULOUS! I submitted my last project, and it has been a week, and still no one has graded my final paper!! Now, today it is my due date! I am really not satisfied with that course because I am soo anxious right now that I need to waste my time to resolve this issue! SOOO Frustrating!!

By Fatima F N

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Mar 2, 2024

Si no te dejan valoraciones tus compa?eros no puedes obtener el titulo final

By Deleted A

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Feb 9, 2024

HOrrible experience, peer assignment. Cant even finish the course.