This Social Media Content Strategy course is built for aspiring and professional content creators who want to elevate their social media presence. In this course, you will learn how to create social media content that not only captures attention but compels your audience to act.
Social Media Content and Strategy
Social Media Content and Strategy
This course is part of multiple programs.
Instructor: Adobe
Access provided by New York State Department of Labor
16,641 already enrolled
Gain insight into a topic and learn the fundamentals.
4.8
(146 reviews)
Beginner level
Recommended experience
Flexible schedule
2 weeks at 10 hours a week
Learn at your own pace
99%
Most learners liked this course
What you'll learn
Create engaging social media content for a target audience that boosts interaction and results through platform-specific visuals and messaging.
Implement social media design best practices to build a consistent social media presence across platforms
Develop strategies that leverage current trends and proven tactics, enhancing your social media content creation and maximizing your reach.
Use analytics and audience insights to fine-tune your social media content strategy.
Skills you'll gain
- Social Media Management
- Target Audience
- Drive Engagement
- Generative AI Agents
- Multimedia
- Scheduling
- Intellectual Property
- Social Media Strategy
- Social Media
- Customer Engagement
- Branding
- Social Media Content
- Video Production
- Content Performance Analysis
- Content Creation
- Ethical Standards And Conduct
- Content Strategy
- Regulation and Legal Compliance
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
5 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Adobe
There are 4 modules in this course
This module will teach you the basics of social media marketing and audience engagement. You鈥檒l explore how to create authentic content and understand your target audience to enhance your brand鈥檚 presence.
What's included
10 videos4 readings1 assignment1 discussion prompt
This module will teach you how to leverage social media analytics to inform your content strategy and effectively schedule posts. You鈥檒l gain skills in planning a content calendar, using the Content Scheduler in Adobe Express, and optimizing your posts for maximum engagement across various platforms.
What's included
4 videos7 readings1 assignment2 ungraded labs
This module will teach you to create engaging and effective social media content by leveraging text, images, and videos.
What's included
9 videos5 readings1 assignment4 ungraded labs
In this module, you will learn to navigate and excel in the dynamic world of social media by understanding and applying best practices.
What's included
3 videos6 readings2 assignments1 discussion prompt1 ungraded lab
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Learner reviews
4.8
146 reviews
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Showing 3 of 146
NR
5
Reviewed on Dec 25, 2024
Awesome! Thanks for this course - gives an easy way to use browser based tools to post quality content on SM.
AM
5
Reviewed on Nov 3, 2024
This course was decent and had good practice opportunities for creating and scheduling content on Social Media.
AS
5
Reviewed on May 8, 2025
Superb Course, Anyone can easy understand the tutorial. All best for users.
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