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You鈥檝e probably heard that the days of 鈥榖uild it and they will come鈥� are over. But what exactly should you be doing instead? There鈥檚 no shortage of material out there on how to be innovative--but you only have so much time. This week we鈥檒l step through the method鈥檚 today鈥檚 most successful product managers are using and give you tips to 鈥渟ell鈥� those methods to your stakeholders. We鈥檒l also show you how to analyze growth, engagement and monetization using qualitative and quantitative methods. You鈥檒l finish the week with an understanding of which methods to apply when and hear from practitioners who are using these methods to make breakthrough products.

Something on the order of 9 out of 10 new products fail. Those sound like daunting odds, but through disciplined exploration an effective PM knows how to make even the improbable probable. This week we鈥檒l show you how to apply your understanding of modern PM methods to exploring new product ideas. We鈥檒l step through customer discovery, idea testing/validation, early development, and business model design. By the end you鈥檒l have a durable process you can both execute and communicate to your team.

If you want a product that does more than make a big splash, you鈥檒l need to apply what you鈥檝e learned here every week, every sprint to keep that product fresh and relevant. It鈥檚 not hard to let a great product get sidetracked and become irrelevant to its users--this happens all the time. Some figures show the portion of features on successful products that are regularly used to be well under 50%. Yikes! In this week, we鈥檒l look at how successful product managers keep their products fresh and focused on valuable outcomes for their users. You鈥檒l learn how to put a focused, sustainable, program in place to keep your product competitive.