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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,418 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

SC

Apr 18, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

RN

Jun 1, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

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By Sourav K

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May 11, 2020

Great

By Alex J G T

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Apr 11, 2025

good

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Jan 1, 2025

good

By AKKSHADA H

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Jul 30, 2024

good

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Apr 13, 2024

Good

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Jan 18, 2024

good

By Varsha Y

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Sep 29, 2023

nice

By Namrata C

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Jun 23, 2023

good

By YAN H

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Jun 6, 2023

good

By Deveshi S

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Aug 14, 2022

good

By Yaqi H

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Jan 30, 2022

good

By Jimmy A

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Jul 23, 2021

Good

By Ankita P

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Jul 1, 2021

good

By Rohan R

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Jun 3, 2021

nice

By Anjali K

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Mar 17, 2021

Good

By Ruturaj S S

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Jan 23, 2021

Nice

By EBAD I Z

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Jan 9, 2021

GOOD

By Tharindu M

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Dec 23, 2020

good

By K.K.S.A T

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Dec 6, 2020

good

By 柴嘉

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Nov 5, 2020

best

By suman d

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Oct 22, 2020

done

By Vismaya V

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Oct 2, 2020

good

By Harvinder S

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Sep 27, 2020

good

By MANISH K C

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Sep 25, 2020

nice

By Engr. S A

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Sep 18, 2020

Best