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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,440 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

AR

May 23, 2020

I learned a lot of theories and applications. Professor Rakjumar goes in-depth in explaining how everything is interrelated. The quizzes give the right balance between challenging and comfortable.

PE

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

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1826 - 1837 of 1,837 Reviews for Marketing Analytics

By Aamir G

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Aug 11, 2020

The instructor himself not explaining well...

By Eugene S

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Jun 18, 2018

too basic n theoretical, unnecessary jokes

By Mahdi T C

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Jun 22, 2018

This course is much more difficult

By SILVANA P V R

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Nov 5, 2020

Aun no recibo la certificaci贸n

By svlhinn m

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Jul 31, 2016

A little be difficult for me.

By bouthayna m

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Dec 7, 2018

pourquoi les quiz sont pay茅s

By Kanhaiya P

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Jun 24, 2020

course is too advanve

Yes

By Fernanda Q

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Jul 8, 2025

Quiero darme de baja

By Thierry L

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Oct 6, 2020

Cannot unsubscribe !

By Suyash P

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Mar 6, 2018

sucks

By Serina

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Oct 25, 2020

nono

By katty t

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Jan 17, 2021

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