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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,171 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You鈥檒l learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 22, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Dec 6, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

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1376 - 1400 of 2,509 Reviews for Introduction to Marketing

By PURITY S

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Mar 11, 2021

It was an awesome introduction to marketing

By deicy j h a

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Nov 15, 2019

i love this course! the teacher are so good

By Luis A

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Nov 22, 2018

Excelente contenido, altamente recomendable

By Runlong Z

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May 3, 2018

A great portfolio of professors. Love them!

By Miloud A H

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Mar 13, 2018

Very strong review and update of Marketing.

By Vadim L

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Jan 4, 2017

very intuitive, easy go and fun, must watch

By JOHN D H

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Aug 11, 2016

Great stuff! Very informative and helpful!

By swati p

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May 3, 2016

by this course ,,i m learn about marketing.

By Ali H

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Feb 26, 2016

High quality and well-researched knowledge.

By Belal A

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Sep 27, 2023

i really enjoyed marketing its really cool

By TAJRIYA A

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Aug 1, 2022

Quite good course for future prospectives.

By thaynna w v m

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May 22, 2021

贸timo, professores extremamente did谩ticos.

By Edy F

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Mar 7, 2020

Excellent lectures with relevant examples!

By Thais M d S

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Dec 11, 2019

Great teachers and well developed classes.

By Yasin A

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Jul 25, 2019

I Love this course. Very very informative.

By Abhitej S

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Sep 13, 2018

Very Helpful content and amazing examples.

By Mudit K

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Jul 27, 2018

Loved the course. Learnt a lot!

Thank you.

By Hiroshini F

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Apr 17, 2017

Great course to follow.lots of information

By LINGFEI W

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Jan 6, 2017

Interesting and easy-to-understand course!

By Julien J

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Dec 5, 2015

Very fascinating classes and much to learn

By Alexander K

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Nov 7, 2015

Super. One of the most interesting courses

By steve w

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May 12, 2024

very good and useful course for Marketing

By Yaxin T

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Sep 8, 2021

Fantastic 锛両 learn a lot from the course!

By ALESSANDRA B

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May 1, 2020

I really enjoy the class and the teachers