MA
Mar 22, 2016
This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike
AK
Dec 6, 2015
I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.
By Manish R
鈥Jun 26, 2020
It has indeed been a very comfortable learning experience, everything in the course material has been very helpful to gain fundamental insights into the world of marketing. Thank you UPenn for the amazing learning experience :)
By Gara S
鈥Oct 21, 2022
Excellent, power packed with lots of insightful material. Professors are great at explaining concepts and providing examples. Hats off specially to Professor Raju who has shared lot of practical and very valuable information.
By Giuseppi M
鈥Sep 21, 2019
Insightful, comprehensive and thorough overview delving into the marketing world. The way this programme is structured, along with the reading and video lecture support, facilitates learning at ones own pace. Just wonderful!
By Leonor E d P
鈥Feb 22, 2016
Includes the basic concepts of marketing but also the right amount of depth to learn way more than basics. Very didactic and gives tons of examples to understand more. A course that's very well structured and great professors!
By SAGAR P K
鈥Sep 28, 2020
The coures is really good. My concepts of marketing are pretty much clear. Aspecially regarding brand and customer acquisition and how to position a brand. Thank you so much for giving me appournity to learn from this course.
By Agnes K
鈥Aug 8, 2016
It's a good course and easy to understand especially for the beginner like me who don't have any background about businesses. Thank you so much University of Pennsylvania and 糖心vlog官网观看 for make this course happen in Indonesia.
By amina e
鈥Jun 21, 2016
I found this course very easy to follow, and with no prior knowledge of marketing I thought it was quite easy to understand all the concepts explained in this course. I would definitely recommend it to beginners like myself.
By Lucineh O
鈥Jul 25, 2021
I had the best time learning Marketing fundamentals from such High rank professors from no. 1 university that has Marketing courses. I am thankful that this opportunity was granted to me. I look forward to many more lessons.
By Banu D K
鈥Nov 24, 2019
I am so glad that Wharton offers such an opportunity worldwide. This course strengthened my marketing skills by giving me a different perspective. This will be very helpful developing my research thesis. Thank you, 糖心vlog官网观看!
By Harsheel S
鈥Jul 10, 2018
This is a fantastic course and covers a lot of material from ground up - you do not need any background to understand the concepts thought. The videos are self-sufficient to understand the concepts. Clear, lucid explanation.
By Mohit K
鈥Jan 7, 2022
this course helped me understand topics in customer loyalty, branding, customer centricity, and practical, go-to-market strategies. study material and video lectures are to the point and very informative in current market.
By Rey J
鈥Apr 14, 2021
A great marketing course for beginners and for those who want to refresh or straighten their understanding of the foundation of marketing. I love all the professors here.
I just hope that case studies could be updated ;-)
By Bhargava B
鈥Jan 14, 2021
Excellent lectures especially by Prof Kahn
Business Foundations Specialization is a must have knowledge for all marketing professionals and Wharton is the best place.
Fantastic lectures and meaningful examples/ case study.
By Ankur R
鈥Nov 24, 2019
Great introduction to Marketing and well explanation of the concepts. The professors have taught using very modern day examples which was very interesting. Hoping to learn more from the coming courses in the specialisation.
By Jonathan H
鈥Jun 1, 2018
Es un excelente curso de introducci贸n, desde temas como las 4 P's de Marketing hasta Branding, recomendado para las personas que desean aprender con casos reales, sin lugar a duda tomar铆a otro curso de esta especializaci贸n.
By Mindy C
鈥Nov 1, 2016
Very informative. I came from an academic and nonprofit background into consulting and needed to learn some business acumen. I was able to incorporate what I learn, and use it to synthesize my work environment, immediately.
By Richard T
鈥Sep 25, 2024
Good course with solid foundational marketing concepts, presented very well by the lecturers. Some information is a little dated though and the course could do with updating, particularly in the age of Social Media and AI.
By Keli M
鈥Mar 6, 2021
Very interesting and engaging course, even for those of us new to this area of study. Professors were clear, animated, and knowledgeable, interesting topic and left course with greater knowledge and awareness of marketing.
By Guilherme C
鈥Apr 26, 2018
This is an excellent course for those who want to learn about the principles of marketing. It was very useful for me, as I now have a deeper vision of the comercial activities I'm involved with. I recommend it very much.
By aulia
鈥Mar 22, 2017
Really good materials shared by the lectures. Precisely what we need to understand the essentials of Marketing, and yet it is very broad. Now I found Marketing as a subject that is challenging yet fun to experiment with.
By Gabriel E M V
鈥Dec 13, 2016
This is a recommendable course most especially to those young professionals who would like to start learning more on how the marketing world works. Kudos to the team who took an effort to deliver this course. More power!
By Kshitij K
鈥Apr 29, 2019
Very useful, as a professional I found this to be full of relevant concepts, practically implementable and full of relatable examples. I'd recommend this to anyone who's trying to build professional marketing skill set.
By Stanislav S
鈥Oct 17, 2018
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携 褋邪屑 薪械 胁械褉褞, 褔褌芯 锌芯褌褉邪褌懈谢 屑械褋褟褑 薪邪 褝褌芯褌 泻褍褉褋! 协褌芯 褋褌芯懈谢芯 屑芯懈褏 褋懈谢! 袩褉芯褎械褋褋芯褉邪 胁械谢懈泻芯谢械锌薪褘械, 褌械锌械褉褜 褟 褌芯褔薪芯 褍胁械褉械薪, 褔褌芯 褉邪蟹斜懈褉邪褞褋褜 胁 褝褌芯泄 褌械屑械! 小锌邪褋懈斜芯 泻褍褉褋械褉械 蟹邪 锌褉械写芯褋褌邪胁谢械薪薪褍褞 胁芯蟹屑芯卸薪芯褋褌褜! 携 小褔邪褋褌谢懈胁!
By Abhishek A
鈥Apr 7, 2016
Very interactive and engrossing form of teaching .Even while sitting at home /office it feels like am in front of the professor in a classroom .Very good course to develop a basic idea about various marketing concepts.
By Luis M S
鈥May 3, 2017
Excellent course!! It's very well -structured. I learned not only the basics of marketing, but also techniques on how to target specific customers as well as how to choose a significant name for a product or business.