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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,171 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You鈥檒l learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 22, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Dec 6, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

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2326 - 2350 of 2,509 Reviews for Introduction to Marketing

By shikhar p

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Apr 22, 2019

good quality ,great insights for people new to marketing

By Josh S

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Jun 30, 2018

It's a succinct course in basic principles or marketing.

By Carlos E P

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Mar 29, 2016

Simple but updated course and easy to follow. Thank you!

By Elfi X Z

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Apr 30, 2023

It will be great to have the slide deck of the sessions

By Gerard O

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Apr 27, 2020

Slightly confusing at times, but extremely educational.

By Sarah A

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Feb 23, 2020

A great course it was interesting and i had so much fun

By Thi峄噉 N 膼

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Apr 23, 2018

Good for newbie like me. More acknowledge for everyone.

By Yuliya C

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Feb 28, 2019

interesting course, but some information was outdated.

By Pradeep J

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Feb 22, 2016

An excellent course that is original and contemporary.

By VidDoxx

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Mar 13, 2017

awesome but make sure that the lectures are readeable

By Ashley E

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May 17, 2020

it was a bit of a challenge but I made it thank god.

By Bhaskar A V

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Apr 24, 2020

Course is good to understand marketing fundamentals.

By Piyachart C

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Jun 18, 2023

Good course, Fulfill Marketing knowledge from zero.

By Aditya A

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Aug 27, 2023

very insightful. It was a fun learning experience

By Mahabub A R

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Jul 13, 2023

Always something new and unknown things to learn!

By Nienke T

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Aug 4, 2017

Interesting material and entertaining professors!

By Houari B

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Dec 20, 2016

I have learnt a lot from this course, thank you.

By Adam T

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Apr 3, 2016

The explanation is clear and easy to understand.

By Patricio A

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Aug 25, 2017

No pdf presentations to accompany the videos!!

By Francisco T L

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Sep 7, 2024

Good enough for an introduction to Marketing.

By Valeria E

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Nov 26, 2020

Professors Raju part was kind of less active

By RAJA M N

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Dec 27, 2019

It is really a perfect course for beginners

By Lee W B I

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Mar 21, 2016

Good teaching and use of relevant examples.

By Mark A U

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Feb 10, 2016

very informative course. I Highly recommen

By Matteo S

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Mar 16, 2018

great awesome incredible. Loved prof Kahn.