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Back to Attract and Engage Customers with Digital Marketing

Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,509 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You鈥檒l learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you鈥檒l be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel鈥檚 purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site鈥檚 presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

JC

Apr 22, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

SC

Jan 10, 2024

Best one so far! Here's where I really began to learn something new and really enjoyed digging into Google Ads, etc. I enjoyed Coach AJ's delivery, authenticity and constant encouragement.

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1151 - 1175 of 1,576 Reviews for Attract and Engage Customers with Digital Marketing

By achmad f

鈥�

Jan 16, 2025

Top awsome

By Wisdom A O

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Dec 5, 2024

Excellento

By Edward K W

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Mar 29, 2024

Excellent!

By Olu-Akinyemi B I

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Nov 10, 2023

insightful

By Amina P

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Jun 20, 2023

Well done.

By Abhinash B

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Jun 19, 2023

phenomenal

By MARIA D S P

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May 29, 2023

gran tutor

By Heidi S

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Mar 30, 2023

Loved it!!

By Basant K

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Mar 25, 2023

iitiit

By Muhammad A H K

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Mar 13, 2023

It was fun

By Wenying Z

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Feb 27, 2023

Thank you!

By Rohit Y

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Nov 5, 2022

Very good.

By Muhammad A H R

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Oct 27, 2022

it's nice

By Mariam B

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Oct 21, 2022

nice work

By Llewellyn H

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Oct 12, 2022

excellent

By Wendy J

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Jul 25, 2022

Fantastic!

By noemi t

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Oct 27, 2025

excelente

By Izat F

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Aug 3, 2025

It's good

By Tatheer Z

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Jul 16, 2025

Completed

By 膼峄� L P

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Jul 4, 2025

tuy峄噒 v峄漣

By Prathmesh S

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Mar 10, 2025

Excellent

By Ramon C

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Jan 12, 2025

Excelente

By Nubia P M M

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Dec 12, 2024

excelente

By Ivan g b m

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Dec 6, 2024

muy bueno

By 7272020030 N A C J E A

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Oct 9, 2024

excellent