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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,077 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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2976 - 3000 of 7,008 Reviews for Foundations of Digital Marketing and E-commerce

By Irina T

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Aug 16, 2023

Everything is very pleasant! Thank you very much!

By K G

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Jul 1, 2023

Was an amazing course!

i really learned so much!!!

By Monika A

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Jan 20, 2023

The course was really helpful to clear my basics.

By Gabriel M

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Jan 17, 2023

Very simple for the experienced digital marketer!

By SOMESULA J

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Dec 4, 2022

ALL THE TOPICS ARE WELL DESIGNED AND VERY USEFUL.

By Muhammad H

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Oct 20, 2022

Simply so much pleased................ Thank You

By TANUSHMITHA V N

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Sep 29, 2022

it was a wonderful intro and basics on e commerce

By rukevwe a

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Aug 13, 2022

insightful and learning framework was very good.

By MJ M

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Aug 7, 2022

So far the course is interesting and informative.

By Juan J O C

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Aug 6, 2022

incredible, and they explain concepts really nice

By Tammy W

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May 18, 2022

So far has very easy to understand and to follow.

By Ahmed B

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May 16, 2022

Wonderful experience. Well presented information.

By VICTOR S R R

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Nov 12, 2025

Buen铆sima oportunidad para el crasiento personal

By daniela c m r

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Nov 6, 2025

me encanto, las bases fueron muy bien explicadas

By Gilbert K

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Jul 17, 2025

I learnt a lot, i am excited to continue. thanks

By AMANDA D S M

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May 14, 2025

AMEI ESSE CURSO, MUITO BOM, DE F脕CIL APRENDIZADO

By Dmitrijs K

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Mar 4, 2025

Above any expectations! And so easy explained...

By ravi k

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Feb 24, 2025

helpful for a complete beginner. well explained.

By Tanisha

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Jan 31, 2025

It really helps me a lot to gain knowledge about

By Carolina C

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Sep 16, 2024

Intenso, pero muy interesante todo el contenido.

By Idinmachukwu

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Sep 10, 2024

EXCELLENT LEARNING EXPERIENCE THANK YOU COURSERA

By MUHAMMAD P M

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Aug 30, 2024

Enjoyable course to understand digital marketing

By Muhammad Z

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Aug 25, 2024

overall lectures was good and easy to understand

By Gregory A

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Jul 31, 2024

Exceptional Learning Opportunity! Don't Miss Out

By Nguy峄卬 T V A

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Mar 18, 2024

I really like it and shock with many information