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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,077 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

MK

Oct 18, 2022

i鈥媡 was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

TS

Jan 21, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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3776 - 3800 of 7,004 Reviews for Foundations of Digital Marketing and E-commerce

By Fernanda A S

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Feb 25, 2025

grate course, I learned a lot

By Kseniia N

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Jan 2, 2025

袛褟泻褍褞 蟹邪 屑芯卸谢懈胁褨褋褌褜 薪邪胁褔邪褌懈褋褟

By Luis F D S

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Jan 1, 2025

Excelente contenido y tutores

By Hamza a

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Nov 13, 2024

Good . Thank you Orange Maroc

By BETELHEM E

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Aug 22, 2024

Ireally fuond it very helpful

By Fara F

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Aug 22, 2024

Fantastic! I learned so much.

By Nico M

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Jun 20, 2024

Muy buen curso, muy completo!

By Edgar B

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Jun 2, 2024

Easy pace and great teaching.

By Ambika S

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Jun 1, 2024

It was very beneficial course

By Zane S - R

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Mar 3, 2024

Loved the way it is built up.

By Fatimah A

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Dec 11, 2023

This course was an eye opener

By Idayat S

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Nov 25, 2023

Detailed and simple to follow

By Kristal K

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Nov 2, 2023

Very practical and engaging..

By Yuangqi K

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Oct 26, 2023

Very detailed and fun course!

By Alvaro M

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Oct 15, 2023

Everything smooth and clear!!

By Rawdaa O

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Sep 14, 2023

very simple and easy to learn

By Ayat k

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Sep 4, 2023

Great and outstanding course.

By Luna L P

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Aug 4, 2023

Clear and direct to the point

By Umair A

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Aug 4, 2023

learned alot from this course

By rajeev j

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Jul 19, 2023

Excellent learning experience

By Sadat U O

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Jul 12, 2023

very educative and insightful

By Jan O

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Jun 23, 2023

Really useful and fun course!

By hammad f

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Jun 13, 2023

The course is too informative

By MD S

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Jun 7, 2023

Data Driven Marketing Content

By Derrick A

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Jun 7, 2023

very supportive and inspiring