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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,077 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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3301 - 3325 of 7,008 Reviews for Foundations of Digital Marketing and E-commerce

By Ramiya S

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Aug 23, 2023

Excellent videos and wonderful insights.

By Saqlain T

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Aug 17, 2023

This Course is very helpful for Everyone

By Abdul H

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Jul 22, 2023

i am very happy to compelte this course.

By Oduche D

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Jul 7, 2023

This course is was an eye opener for me.

By Tiara P P

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Jul 4, 2023

Easy to learn with the videos and quizes

By Austin M

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Jun 27, 2023

Very simple and straight forward course.

By Abdelmalek B

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May 25, 2023

Good introduction to digital marketing !

By Sandip S B

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Apr 29, 2023

I am very happy to get this certificate.

By Faheema U

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Mar 31, 2023

Amazing course with accurate information

By Okwudile c

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Mar 8, 2023

I really this course and the lead tutor.

By Muhammad A K

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Dec 7, 2022

very good course. very very informative.

By Benjam铆n B

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Nov 25, 2022

Clear and easy to follow. I love the UX.

By Mehboob H

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Nov 9, 2022

Google's teaching method is pedagogical.

By Awomosu u

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Oct 28, 2022

it has been an amazing journey so far.

By Fatima B

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Oct 8, 2022

fast and simple to understand and learn

By felister W

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Oct 5, 2022

Very interesting and detailed lectures.

By Adam B

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Oct 5, 2022

Great foundation for digital marketing.

By Yeshaswi S

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Sep 30, 2022

It was really helpful! I learned a lot!

By Jennifer H

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Aug 18, 2022

i feel smarter and have gained knowledge

By musa a

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Oct 19, 2025

賲毓賱賵賲丕鬲 賯賷賲丞 噩丿丕 賵賲賮賷丿丞 賵卮乇丨 賲亘爻胤 賵賵丕囟丨

By Zawwar I

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May 21, 2025

well constructed and informative course

By 爻賲乇 賳 丕

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May 13, 2025

賱賯丿 丕爻鬲賮丿鬲 賲賳 賴匕賴 丕賱丿賵乇賴 賰孬賷乇丕 卮賰乇丕 賱賰賲

By Reynaldo B B J

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May 5, 2025

fantastic course as a beginner on this.

By Roxana V P

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Apr 30, 2025

excelente curso, con buenas actividades

By Qonita K W

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Apr 15, 2025

This course helps me a lot. Thank you!!