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Back to From Likes to Leads: Interact with Customers Online

Learner Reviews & Feedback for From Likes to Leads: Interact with Customers Online by Google

4.8
stars
3,897 ratings

About the Course

From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you鈥檒l explore social media platforms and identify which platform is the most appropriate for specific business needs. You鈥檒l learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you鈥檒l set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

Top reviews

MN

Dec 17, 2024

Cindy is just the best instructor ever! I thoroughly enjoyed this course. I understood every concept with ease. And it was fun and engaging. Wish she taught all the courses on here:)

CP

Sep 26, 2025

This course was very informative and I learned a lot of new digital marketing skills. The explanations of how to run a paid media campaign and remarketing ideas was very helpful.

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151 - 175 of 784 Reviews for From Likes to Leads: Interact with Customers Online

By Brooke Z

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May 5, 2025

The content present in the module is challenging and the module activity provides relevant experience.

By Syahrizal M

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Nov 11, 2022

Good learning about the perpective of digital marketing into more audience based data and interaction.

By Kaylea A

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Oct 12, 2022

loved every minute of it. Great way to deep dive into one of the best training I have had in a while.

By Bill T

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Feb 26, 2023

Excellent overview complete with strategies. Get's you thinking and applying the concepts. Excellent.

By Arief R

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Feb 3, 2025

menarik dan menambah wawasan dan Keterampilan dalam mendukung baik di pekerjaan dan diluar pekerjaan

By Jemiseye Y

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Aug 26, 2024

Why does it mean to upgrade to submit.As I have not been able to submit my assignments for days now

By Maria J R R

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Apr 24, 2024

This was a very professional course, If you work as a Digital Marketer, you must take this course!

By Ganesh S

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Jun 13, 2023

啶椸啶班啶班啶啶班す啷嵿ぎ啶� 啶椸啶班啶班啶班啶掂た啶粪啶｀啶� 啶椸啶班啶班啶︵啶掂 啶す啷囙ざ啷嵿さ啶班啷� 啶椸啶班啶� 啶膏ぞ啶曕啶粪ぞ啶む 啶ぐ啶� 啶啶班す啷嵿ぎ 啶むじ啷嵿ぎ啷� 啶多啶班 啶椸啶班さ啷� 啶ㄠぎ啶冟ゥ

By Melissa O

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Apr 14, 2023

I really liked this course, the information was clear and the instructor explained at a good pace!

By Chidi F O

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Apr 21, 2023

I so much enjoyed the course and it's very educative filled with practical knowledge, and skills.

By Joanna E

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Jan 26, 2023

Very interesting course, easy to learn with helpful resources.

I Loved the instructor explanation.

By William M C J

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Jan 24, 2023

Very insightful in providing a framework of selling merchandise and messaging in a digital world.

By Fofo K G

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Nov 17, 2022

Please my certificatess completing this course and an a previous one have not been sent to me.

By Shaista C

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Sep 28, 2022

All concepts regarding social media marketing were taught with clarity. really enjoyed learning

By Pushkar K

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Aug 22, 2022

Absolutely Fantastic Experience. Learned so many things about social media marketing strategies.

By Pao P

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Jun 21, 2023

I love this course due to paid social can the most important tool for digital marketer like me.

By Marilou B

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Feb 14, 2023

Learned a lot from the course. Great guide for anyone aspiring to become social media marketer.

By Rodrigo O

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Sep 16, 2024

Muy bueno, vale la pena realizarlo. Me permiti贸 entender m谩s las publicidades pagas den redes.

By Salma D

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Oct 1, 2023

The journey through this course was interesting,I enjoyed each module and wanted to go deeper.

By Rajsekhar H

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Dec 29, 2022

This course has been very very helpful for me and I have learned lots of new concepts from it.

By Joanna R

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Oct 28, 2022

I learned a lot from this course! Very useful for those who have their own online businesses.

By Thurman M

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Aug 19, 2022

The courses have been excellent. The material is presented well and understandable. Thank you!

By Lucky D

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Apr 6, 2025

What a great course. It assists with a lot of resources and information related to marketing.

By Priscilla n

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Mar 12, 2025

Interact with Customers was inspirational to me and the instructor was very clear. Thumps up.

By Hafid H

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Dec 5, 2024

thanks to the staff who supervised the delivery of lessons in a simple and understandable way