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Back to Market Research and Consumer Behavior

Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,847 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

S

Apr 10, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

PK

Nov 26, 2020

The course was very helpful. It helped me refresh all my consumer behavior knowledge and addressed my blurred area of market resarch as a whole. The key was the detail explanatory videos.

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501 - 525 of 1,048 Reviews for Market Research and Consumer Behavior

By Yousef A

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Apr 25, 2019

Great Course

By Lasha T

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Mar 3, 2018

great course

By Fransiscus X

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Oct 30, 2024

good cource

By RAMITA C

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Jan 28, 2022

Good Course

By Satyajit N

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Apr 24, 2021

Good Course

By Raissa M

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Apr 12, 2021

MARAVILHOSO

By MANJUSREE R P

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Dec 25, 2020

Very useful

By Britto K S

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Nov 28, 2020

Good course

By MUNGULA N R

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Nov 18, 2020

GOOD COURSE

By MS. S S

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Sep 5, 2020

very useful

By Aiswarya A

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Aug 29, 2020

good course

By Regita

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Jul 26, 2020

good course

By Haripriya J

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Jun 24, 2020

informative

By K V S R

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May 20, 2020

yes use ful

By Sheikh R S R

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May 1, 2020

Amazing one

By LIN Y

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Feb 14, 2020

适合初学者，清楚明瞭。

By Shadman A

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Sep 6, 2019

keep it up!

By Joyleen

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Mar 26, 2019

很系统 有条理 概念化

By diananda

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May 30, 2018

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By Zhenyu W

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Sep 21, 2017

Very useful

By Le N

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Sep 10, 2017

nice course

By ROHAN T

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May 8, 2023

Wonderful.

By Monika M

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Sep 16, 2021

so excited

By Dr. A N

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May 5, 2020

Excellent!

By 0136 R I

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Apr 12, 2020

Awesome!!!