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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,015 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on 糖心vlog官网观看 with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: 鈥 Understand how digital tools are changing the nature of marketing 鈥 Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities 鈥 Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business鈥 suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your 糖心vlog官网观看 work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

JT

Jul 19, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

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4601 - 4625 of 5,354 Reviews for Marketing in a Digital World

By ADARSH K S

May 13, 2020

This course helped me in solidifying my fundamentals in the area of Digital Marketing....Thank you 糖心vlog官网观看 and Illinois University for your support ...

By James C W

Sep 21, 2016

This class certainly forced me to think about the future of marketing and traditional retail.

The peer reviewed grading system left something to be desired.

By Christian M N

Sep 29, 2020

Ce cours est d'une tr猫s grande importance pour une bonne compr茅hension de l'influence du Digital dans notre environnement.

Tr猫s bon cours, tr猫s attractif.

By shubham c

May 1, 2020

A really great course to learn new techniques in marketing. Professoc Aric explains the concept very clearly and in such a way that anyone can understand.

By Vesna P

Feb 1, 2019

I love the course but I don't like waiting for the other peers to finish assignments because it's slowing my pace and gets me out of the mood for learning

By Masrur R F

Jun 8, 2017

I think this course was more or less an introductory one. Though it had very innovative ideas, but more advanced concept inclusion would have been better.

By Rabiul H C

May 15, 2020

The course was extremely well organised and beautifully explained by the professor. Except for the video having less audio issues the course was perfect.

By Virginia A

Jun 7, 2017

La parte a la que tienes acceso de forma gratu铆ta est谩 muy bien, la pena es que no todos los videos tienen subt铆tulos en espa帽ol pero se entienden bien.

By AR

Jul 30, 2019

After taking the course I can appreciate the wealth of information provided and I am also grateful for the vocabulary that I have learned along the way.

By Keith K D

May 5, 2019

Very good course, having a degree in engineering I not much interest in marketing but I learned a lot Gave me an appreciation of Marketing as a subject.

By Rashi

May 22, 2020

I really had a great time learning this new skill , the course was very helpful learnt a lot of new things . Would definitely use the knowledge further

By Sebasti谩n Q

Sep 5, 2019

Great course and introduction to marketing. However, it would be 5 stars if the program and examples would be a little bit more updated to 2019 context

By Shilpi S

Jul 26, 2020

It was a very informative course with lots of latest concept from real world and lots of recent examples of researches related to field from academia.

By 袗薪邪褌芯谢懈泄

Nov 23, 2016

啸芯褔褍 褋泻邪蟹邪褌褜 , 褔褌芯 褝褌芯褌 泻褍褉褋 褋懈谢褜薪芯 锌芯胁谢懈褟谢 薪邪 屑芯懈 胁蟹谐谢褟写褘 屑芯械谐芯 斜褍写褍褖械谐芯, 屑芯谐褍 褋泻邪蟹邪褌褜 , 褔褌芯 械褋谢懈 胁邪褋 懈薪褌械褉械褋褍械褌 懈薪褌械褉薪械褌 懈 屑邪褉泻械褌懈薪谐 , 褌芯 go for it

By Lizzu D P

May 7, 2020

Really I've learnt many things from this course,it is suitable for many people and easily can understand to all.Good course with real time examples.

By Carlos M B d S

Jan 13, 2020

The course is quite good, but I think should you update your references and a few lessons as well. Some of them are dated from 2015 or before that.

By Daniel A

Jun 14, 2017

I did learn new concepts and ideas during the course, however some of the articles offered for study are quite old when it comes to internet years.

By Vlad O

May 3, 2017

The course is fascinating. Abundance of examples and cases studies makes it stand out. Definitely lots of insights and fresh thoughts on a topic.

By Sanket P

Oct 19, 2015

This is an excellent course which extends knowledge about the various marketing strategies that firm are adopting in this changing digital world.

By Nicole D D A

Aug 16, 2020

The only issue is that other students grade your exams and some of them are just mean, and grade your with 0 even if you did everything perfect.

By Dan S

Jan 13, 2020

Good course, high level. I found the references a bit dated at this point, but the concepts remain true. Likely need to update the content soon.

By Pablo B

Jun 12, 2017

Great course...I'd highly recommend it.

And peer-reviewed assignments are easy and helpful, to see how others process and apply the information.

By Alexandre d S C

Apr 22, 2021

Really interesting course for those who doesn't know nothing about marketing and are seeking to learn more about it applied to a digital world.

By Paula M

Jul 11, 2016

Great introduction to Digital Marketing. I was able to obtain great insights on how the digital world impacts Marketing and consumer behavior.

By Stanislav S

Nov 13, 2019

For beginners, an incredible discussion of the topic. Briefly and clearly!

One has only to update some tasks, as the information is outdated.