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Learner Reviews & Feedback for Developing a Winning Marketing Strategy by University of Illinois Urbana-Champaign

4.8
stars
1,743 ratings

About the Course

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: 鈥� Define marketing and describe how marketing creates value 鈥� Describe the elements of the marketing mix 鈥� Explain how these elements interact to create value for consumers 鈥� Use different analytical frameworks to examine how managers solve business problems 鈥� Evaluate brand extensions 鈥� Develop a marketing plan proposal This course is part of Gies College of Business鈥� suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your 糖心vlog官网观看 work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

WG

Dec 14, 2017

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

AT

Aug 28, 2021

Great Course. Every Topic was explained in detail with brilliant examples which made learning easier. Thanks a lot! Surely enrolling for the Marketing Management II.

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401 - 417 of 417 Reviews for Developing a Winning Marketing Strategy

By Dhanush V

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Feb 23, 2022

It is nice

By dilmi r

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Jan 25, 2021

Excellent

By 605_Pallabi P

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Nov 3, 2021

its good

By Bhavika P

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Oct 29, 2022

good

By Rajyavardhan S P

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Oct 28, 2022

good

By Tamilarasan A

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Nov 22, 2018

super

By 906_Pratyush

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Sep 21, 2024

good

By Yogesh S

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Jun 7, 2022

Good

By Nivitha. V N V

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Feb 26, 2022

I

By Marcelo T

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May 6, 2021

Very theoretical and tiring course. A lot of reading material makes it necessary a lot of dedicated time, which differs a little from the idea of agility of the online course. However, well developed material and well elaborated tests.

By Dhruv S

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May 29, 2020

given basic knowledge of marketing mix,product and brand, which people already know into their normal day to day life.

By KANNAN R

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Nov 13, 2018

Good in lecture and content of paper.

By soukaina a

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May 12, 2023

I've been trying to take the quiz for almost a week but can't!! it is locked

By Menka S

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Nov 3, 2022

HERE I NEED THAT SOMEONE REVIEW MY PEER ASSIGNMENT.ITS TO MUCH URGENT

By Aayush S

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Sep 8, 2021

GOOD

By Gaca M J B

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Sep 15, 2025

im not enrolled to this subject