This capstone project is your opportunity to pull everything together into a polished portfolio piece. Throughout the course, you鈥檒l walk through what a real SEO engagement looks like鈥攆rom kicking off a project and identifying opportunities to making a case for updates, resourcing the work, and managing stakeholder expectations. It鈥檚 designed to mirror what it鈥檚 actually like stepping into an SEO role, whether that鈥檚 in-house, at an agency, or working with your own clients.



Google SEO Capstone Project
This course is part of Search Engine Optimization (SEO) Specialization

Instructor: Rebekah May
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What you'll learn
Create an SEO Pitch
Prepare and perform a competitive analysis
Analyze and create a keyword map
Create a final report of your findings and recommendations for SEO and present your recommendations to your client
Skills you'll gain
Details to know

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There are 4 modules in this course
In this first milestone, you鈥檒l take on a core part of any SEO project: the technical audit. You鈥檒l assess how well a site is performing behind the scenes by looking at crawlability, indexing, site health, and key technical elements. Once you've completed your audit, your job is to prioritize the findings based on impact, estimated level of effort, and the business value of addressing each issue. You'll then turn those insights into clear, actionable recommendations. By the end of this module, you'll have a structured audit summary that not only identifies technical issues, but also helps guide strategic decisions鈥攋ust like you would in a real-world SEO role.
What's included
5 videos9 readings1 discussion prompt1 plugin
In this milestone, you鈥檒l dig into the research that forms the foundation of any strong SEO strategy. Your focus will be on understanding the landscape鈥攚hat your competitors are doing, where the gaps are, and how to position your site to capture valuable search traffic. You鈥檒l conduct a competitive analysis to see who鈥檚 ranking and why, then perform keyword research to identify high-potential opportunities. From there, you鈥檒l map target keywords to core pages, recommending title tags and identifying key areas where your site can stand out. By the end of this module, you鈥檒l have a clear picture of where your site fits in the market鈥攁nd a keyword strategy built to compete.
What's included
8 videos1 reading1 assignment1 discussion prompt
In this milestone, you'll take a closer look at how visible and competitive your site鈥檚 content really is. You鈥檒l review key on-page elements for quality and optimization, assess how your site stacks up in terms of authority and backlinks, and spot content gaps or missed opportunities. This stage is about identifying what鈥檚 working, what鈥檚 missing, and where you can make improvements that actually move the needle. You鈥檒l develop a list of quick-win content ideas tied to your keyword research and propose enhancements that can improve both search rankings and overall visibility. By the end of this module, you鈥檒l have a clear summary of your site鈥檚 current visibility and a plan for boosting performance through smart, targeted content updates.
What's included
6 videos3 readings1 assignment1 discussion prompt
In this final milestone, you鈥檒l bring together everything you鈥檝e done throughout the course into a cohesive, client-ready SEO project. This is your opportunity to show not just what you鈥檝e learned鈥攂ut how you think, prioritize, and communicate like a real-world SEO professional. You鈥檒l start by creating a high-level strategy summary that outlines the competitive landscape, key opportunities, your proposed action plan, and the estimated business impact. You鈥檒l then record a short pitch video presenting this executive summary鈥攋ust as you would to a stakeholder, client, or hiring manager.
What's included
7 videos2 readings1 assignment2 discussion prompts
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Reviewed on May 22, 2023
I learned a lot from this course. It is a very good learning experience!
Reviewed on Dec 17, 2020
Beautiful experience, learned so much and not only in a theoretical level....Well done everyone! Thank you so much!
Reviewed on Dec 13, 2021
This course is challenging to me. I really like this course, I learn a lot in this course and I believe it will add value in my career growth.
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