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Learner Reviews & Feedback for Cost and Economics in Pricing Strategy by University of Virginia
686 ratings
About the Course
How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits.
By the end of this course, you鈥檒l be able to:
--Apply knowledge of basic economics to make better pricing decisions
--Recognize opportunities for price discrimination鈥攕elling the same product at different prices to different buyers鈥攁nd recommend strategies to maximize sales and profits
--Calculate three types of price elasticities to determine the impact of price on demand
--Analyze and apply different pricing models
-Cost-plus pricing
-Marginal cost-plus pricing
-Peak-load pricing
-Index-based pricing
--Evaluate the impact of channel intermediaries and customer lifetime value on pricing
Top reviews
FC
Dec 19, 2020
Great with challenging case study.I review very different approaches and had very different feedback for mine so I wish I had some feedback from the Trainers.
SM
Mar 11, 2018
A good course but there were places where I felt things weren't clearly explained. Also, the quiz questions were sometimes somewhat ambiguous.
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By Rowel A L S
鈥�Sep 13, 2025
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