Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I鈥檓 going to bet you didn鈥檛 stay that way. Let鈥檚 be honest- business plans are boring and mostly ignored.
Innovating with the Business Model Canvas
Innovating with the Business Model Canvas
This course is part of Entrepreneurship: Growing Your Business Specialization
Instructor: Alex Cowan
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Gain insight into a topic and learn the fundamentals.
4.6
(313 reviews)
Beginner level
Recommended experience
3 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)
How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design
How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers
How to apply a test-driven approach to business model innovation
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
2 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Entrepreneurship: Growing Your Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
How do you avoid the distractions that keep companies from innovating their way to organic growth? The best recipe is a hyper focus on finding product/market fit and scaling it. Fortunately, the Canvas is a great way to create that focus. We鈥檒l start the course by looking at the jobs you do for customers and how your particular propositions drive revenue. We鈥檒l also look at how you link those with focused customer journeys to keep these customer-centric linkages healthy and growing.
What's included
18 videos1 reading1 assignment2 discussion prompts
How do you develop the team(s) and capabilities you need to find your next big thing? And then scale it before your competition catches up? This week, you鈥檒l learn how to focus your capabilities and assets on delivering to the customer. In particular, we鈥檒l look at three core business model types which have distinct implications for where you should focus your organization with regard to Key Activities, Key Resources, and Key Partners.
What's included
10 videos1 assignment1 discussion prompt
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4.6 (81 ratings)Offered by
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Showing 3 of 313
WY
5
Reviewed on Nov 25, 2020
Great stuffs but it is too short. It would be great if Alex can provide more examples of some real live existing companies. Nevertheless, it is highly recommended
JB
5
Reviewed on Apr 16, 2021
The canvas makes it easier for us to understand every key area of the business in each development stage. Thanks to Cowan for all the resources and lectures
JH
5
Reviewed on Nov 25, 2020
I've read the books, and used the tools; but I've never had anyone walk through them for me. This was very informative and should add value.
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