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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,440 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

TS

Aug 11, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

PE

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

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By Parthib G

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May 14, 2020

Love it

By Sunny S

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May 13, 2020

Helpful

By Shubham A

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Apr 26, 2020

Amazing

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Aug 20, 2019

amazing

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Jun 29, 2017

Very We

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Feb 18, 2017

Amazing

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Jul 15, 2022

great

By Hamse H A

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Jan 3, 2022

finish

By Rishikesh K B

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Dec 31, 2020

Thanks

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Aug 11, 2020

Thanks

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Jul 23, 2020

thanks

By Christian B

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Jul 20, 2020

Great!

By Sardar M I M

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May 16, 2020

Tough!

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May 28, 2025

BUENO

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Aug 21, 2024

great

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Dec 10, 2022

great

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Aug 8, 2022

Grate

By Mudassar M

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Jan 8, 2021

great

By CHIRAG

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Oct 27, 2020

GOOD.

By Mr. A T

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Oct 5, 2020

Great

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Sep 30, 2020

Great

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Sep 16, 2020

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By Jaydeep P

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Aug 26, 2020

great

By Wei T H

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Aug 16, 2020

good!

By Kuldeep S

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Jul 21, 2020

Great