Esta especializaci贸n est谩 dirigida a emprendedores, gerentes de mercadotecnia y ejecutivos de negocio que busquen generar un mejor entendimiento del valor que las marcas aportan al negocio. En los cuatro cursos, se revisar谩n los lineamientos para desarrollar estrategias de marca efectivas para lograr una vinculaci贸n con los clientes y fortalecer la imagen corporativa y su desempe帽o. Adicionalmente, se revisa la importancia de crear una marca personal y el impacto que esto puede tener en el desempe帽o personal y en los proyectos en los que se vea involucrado. La gesti贸n de marca representa un elemento clave en la estrategia de la empresa. Esta especializaci贸n busca presentar por qu茅 y c贸mo se puede sacar el mayor provecho de este elemento.
Gesti贸n de Marca Specialization
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Gesti贸n de Marca Specialization
Descubre el poder y la relevancia de las marcas. Desarrolla estrategias de gesti贸n de marca efectivas para hacer crecer tu negocio y mejorar tu relaci贸n con los clientes.
Instructors: Mar铆a de los Angeles Ramos Solano
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Get in-depth knowledge of a subject
(110 reviews)
Intermediate level
Some related experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(110 reviews)
Intermediate level
Some related experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Marketing Planning
- Business Strategy
- Brand Management
- Marketing Management
- Brand Loyalty
- Branding
- Social Media
- Strategic Marketing
- Customer experience strategy (CX)
- Strategic Partnership
- Social Media Marketing
- Marketing Communications
- Brand Awareness
- Organizational Strategy
- Marketing
- Internal Communications
- Marketing Strategies
- Persona Development
- Consumer Behaviour
- Brand Strategy
What鈥檚 included
Shareable certificate
Add to your LinkedIn profile
Taught in Spanish
60 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Tecnol贸gico de Monterrey
Specialization - 4 course series
What you'll learn
Skills you'll gain
Category: Brand Management
Category: Brand Strategy
Category: Branding
Category: Brand Awareness
Category: Target Audience
Category: Customer experience strategy (CX)
Category: Brand Loyalty
Category: Consumer Behaviour
Category: Internal Communications
Category: Marketing Management
Category: Marketing and Public Relations
What you'll learn
Skills you'll gain
Category: Brand Strategy
Category: Branding
Category: Brand Management
Category: Competitive Analysis
Category: Growth Strategies
Category: Strategic Partnership
Category: Business Strategy
Category: Strategic Marketing
Category: Product Lifecycle Management
Category: Organizational Strategy
Category: Brand Awareness
Category: Customer experience improvement
Category: Market Share
Category: User Experience
Category: New Business Development
Category: Marketing Strategies
Category: Strategic Communication
Category: Consumer Behaviour
Category: Brand Loyalty
What you'll learn
Skills you'll gain
Category: Brand Management
Category: Brand Strategy
Category: Branding
Category: Brand Loyalty
Category: Brand Awareness
Category: Marketing
Category: Marketing Management
Category: Performance Measurement
Category: Communication Strategies
Category: Strategic Marketing
Category: Customer experience strategy (CX)
Category: Strategic Communication
Category: Marketing Communications
Category: Consumer Behaviour
What you'll learn
Skills you'll gain
Category: Branding
Category: Value Propositions
Category: Marketing
Category: Marketing Strategies
Category: Social Media
Category: Marketing Planning
Category: Professional Networking
Category: Competitive Analysis
Category: Brand Management
Category: Professional Development
Category: Persona Development
Category: Social Media Marketing
Category: Innovation
Category: Goal Setting
Category: Brand Awareness
Category: Entrepreneurship
Category: Strategic Marketing
Category: Content Creation
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Frequently asked questions
El programa especializado en Gesti贸n de Marca se compone de 4 cursos de 20 horas cada uno. El participante deber谩 dedicar de 3 a 5 horas por semana. Si el participante es constante, en un plazo no mayor a 4 meses estar谩 completando el programa especializado en Gesti贸n de Marca.
No necesariamente, porque cada curso es independiente, pero al tomar los 4 cursos con una duraci贸n total de 80 horas, se genera un conocimiento integrador sobre los diferentes aspectos relacionados con la gesti贸n de marca. Los cursos pueden inscribirse de manera independiente.
Se obtendr谩 un certificado que acredita al participante que complet贸 un programa especializado de 4 cursos con una duraci贸n de 80 horas con algunos de los principales expertos en la rama de Mercadotecnia del Tecnol贸gico de Monterrey.
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Financial aid available,