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Cover letters aren't always necessary, but including one with your job application can be beneficial.

Considering one job opening can receive many applications, a cover letter can be an excellent way to stand out from other applicants. It's an opportunity to clarify your interest in the company, expand on your experience, and demonstrate your fit. Well-written cover letters do have an impact. An experiment from ResumeGo found that applicants who submitted a tailored cover letter were invited to interview more often than applicants who didn鈥檛 include one鈥�16.4 percent versus 10.7 percent [闭.听

However, recruiters don鈥檛 always review cover letters and may only do so once they鈥檝e narrowed their candidate pool. Given the time it takes to research and write a cover letter, it's worth being strategic about when to include one.

Explore times when it can help to include a cover letter, ways to strengthen your cover letter, and other ways you can go about expressing your interest in a job opening.听

Should you always include a cover letter?

You can find some experts who will argue that cover letters are a critical part of the job application process and other experts who argue that hiring managers don鈥檛 have time to read cover letters. You might benefit from conducting research in your specific industry or among professionals in your field to determine whether a cover letter will have an impact on your application.

Do you need a cover letter?聽

The only time you absolutely need a cover letter is when the job listing instructs you to include one as part of your application. If the listing doesn't specify, this typically means a cover letter is optional.

While a cover letter can help you stand out from other candidates and show hiring managers the effort you鈥檝e invested in applying, there鈥檚 no denying that it takes time to craft a noticeable one. Beyond hearing why you鈥檙e a good fit for the role, companies often want to know why you鈥檙e interested in working for them specifically, which takes additional research. For instance, you may want to read about the company鈥檚 mission, work culture, or recent press to integrate specific reasons.听

After your resume has passed through an applicant tracking system (ATS), there鈥檚 a good chance your prospective employer will read your cover letter if you鈥檝e been flagged as a potential fit.

Benefits of writing a cover letter

You can use a cover letter to provide additional information to your potential employer that isn鈥檛 as easy to showcase on a resume. A resume offers an overview of your employment and education history, but a cover letter gives you space to be more creative and job-specific.听

• Demonstrate your human side: You can use a cover letter to demonstrate your writing style and express your personality so employers can get a sense of how you will fit into the work dynamic.

• Mention a referral: If you were referred to the position or if you know someone at the company, a cover letter gives you the chance to mention this fact and explain your relationship or provide context.听

• Provide details and context: You may list your place of employment and job responsibilities on your resume, but a cover letter gives you space to talk about how those accomplishments will translate into success in a new role.听

4 times when you should submit a cover letter

While you aren鈥檛 always required to submit a cover letter, you will encounter situations where you should. Consider submitting a cover letter when:

1. You鈥檙e particularly interested in a role.听

A job search typically entails applying to a range of roles that interest you. Some may be dream jobs, while others may sound appealing鈥攂ut not to the same extent. Include a cover letter for the jobs that particularly interest you, taking the opportunity to convey your enthusiasm and highlight your most relevant experience and achievements.

2. There鈥檚 more to say.

A cover letter should expand on your resume. As such, you may want to include one when you have more to say, such as when you鈥檙e preparing for a career change, seeking career advancement, or moving to a new city. Often, a resume can鈥檛 fully convey these explanations, but a cover letter is an excellent space to expand on your career goals.听聽

3. There鈥檚 a gap in your resume.

You may experience times in your career when you don鈥檛 move directly from one role to another, such as when you take time off to parent your child or care for a family member. In that case, you can address any employment gaps in a cover letter, framing the situation in a positive and productive way and highlighting your goals in pursuing your next career move.听

Explore: 10 Ways to Enhance Your Resume

4. You have the time.

A thoughtful cover letter helps a hiring manager envision how you'd perform on their team, but crafting a good one takes time. Most recruitment professionals will recognize a generic cover letter, and that can be a turnoff. However, if you aren't rushed in your job search, including a cover letter specific to the company and position you're applying for can enhance your application.

Crafting a winning cover letter

A well-crafted cover letter should expand upon your resume rather than repeat information in that document. More than that, it highlights your knowledge about the company, your interest in working there, and your communication skills, and helps set the tone for the hiring process to come. Explore how to write a cover letter with our helpful overview.听

In terms of length, a cover letter should be no more than one page, and you鈥檒l ideally address it to the hiring manager or, if that information isn鈥檛 readily available, the team or department your role would be a part of. Remember to always proofread and correct any grammatical errors before submitting. Beyond those standards, we鈥檝e compiled a list of cover letter tips to help you strengthen yours.听

Read more: Types of Resumes: Choosing the Right Format for Your Needs

Cover letters for specific situations

It鈥檚 helpful to shape your cover letter to fit the type of role you鈥檙e applying to. Below, you鈥檒l find specific advice for careers, internal roles, internships, and more.听

• Project Manager Cover Letter: Example and Tips

• Data Analyst Cover Letter: Sample and Guide

• How to Write a Cover Letter When You鈥檙e Changing Careers

• How to Write a Cover Letter for an Internal Position

• How to Write an Internship Cover Letter: 9 Tips

Other ways to express your interest in a job聽

A cover letter is an excellent opportunity to express your interest in the job and the company hiring for it. You can also explore additional ways to convey your knowledge and enthusiasm:聽

Reach out to a recruiter on LinkedIn.听

Reaching out to a recruiter on LinkedIn, introducing yourself, and expressing your interest in the role (as well as the fact that you鈥檝e already applied for it) can be a great way to get your name in front of the right person. Given that recruiters can still end up sorting through a large number of resumes once the ATS has initially processed applications, it can be beneficial to network in this way.听

Contact the hiring manager.听

Most job postings will not name the hiring manager outright but may include their title. If you can find the hiring manager鈥檚 name and email after conducting further research about the team, it may be worthwhile to send a brief email stating that you have applied for the position and outlining your qualifications and interest in the role.听

Discover: Cover Letter Tips: How to Stand Out to a Hiring Manager

See if you know someone at the company.

If you know someone who works at the company, ask them to refer you for the role. This may need to be done before you officially apply, but it is an excellent way to stand out from other applicants.听

Explore: 9 Networking Tips to Expand and Strengthen Your Network

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